Ad tracking is the plumbing under everything else. Before you can talk attribution, ROAS, or ROI, something has to reliably capture that a click on a specific ad turned into…

ROAS tells you revenue per ad dollar. ROI tells you whether you actually made money, which is a different and harder question. A campaign can run a 3x ROAS and…

The ROAS number inside Meta Ads Manager is the one your media buyer wants to believe and the one you should trust the least. Each platform marks its own homework,…

Shopify’s built-in analytics tell you what sold. They’re much quieter on what made it sell. The moment you’re buying traffic across Meta, Google, and TikTok, you need something that connects…

Every ad platform takes credit for the same sale. Meta says it drove the purchase, Google says it did, and TikTok is in there too claiming a cut. Add the…

BeProfit is a Shopify profit and analytics app. It pulls in ad spend, COGS, shipping, transaction fees, and refunds, then shows net profit per order, per product, and per ad…

Elevar is one of the more established server-side tracking products in the Shopify ecosystem. The job is to manage your data layer, push clean conversion events to Meta, Google, TikTok,…

Conversific is a Shopify analytics app focused on benchmarking, customer reports, and conversion rate optimization. The differentiator is the benchmark layer. You can see how your store conversion rate, AOV,…

Fueled is a server-side tracking and Conversions API tool built for Shopify. The pitch is straightforward. Pixel-based tracking has been losing data for years, between iOS 14, Safari ITP, and…

Recast built its reputation on doing media mix modeling well. The methodology is Bayesian, time-series-based, and calibrated against incrementality tests when brands can provide them. For the right kind of…