Rockerbox is built for brands whose mix includes TV, podcasts, direct mail, and other channels that need to sit in the same model as paid social, and it lets companies choose a mix of measurement products rather than one fixed plan. DoubleVerify acquired it in 2025, which I covered in Rockerbox alternatives after the DoubleVerify acquisition. Rockerbox does not publish pricing, so every client means a sales process and a quote.
Agencies feel that differently than brands do. A quote-based tool can work for one large client and stall across a roster of $2M to $10M brands. Agencies also need things brands rarely think about: predictable per-client cost, terms that match month-to-month retainers, white-labeled reporting, and one measurement standard across every account. Here are five alternatives judged on those.
1. ThoughtMetric
ThoughtMetric runs an agency partner program with a recurring revenue share or discount for referred clients, a white-labeled dashboard with the agency’s logo, and a partner directory listing. (Disclosure: ThoughtMetric sponsors this site.) Pricing is per store on monthly pageviews, starting at $99 a month for 50,000, with every feature on every plan, so a smaller client gets the same attribution models, post-purchase surveys, and new-customer metrics as a larger one. Monthly billing means the tool can follow the client relationship instead of outlasting it. It does not model view-through conversions, and offline channels are tracked through custom channels and survey answers rather than a media mix model.
2. Northbeam
Northbeam now has a Growth plan aimed squarely at agency relationships: seven-figure brands spending under $200,000 a month on ads get Northbeam attribution, dashboards, and its MCP through a preferred agency partner, with Northbeam pricing built into the agency engagement. Growth is quoted. Starter is listed from $1,500 a month for brands spending under $1.5 million a year on ads, with month-to-month, usage-based billing for Shopify brands, and Professional is listed at $3,500 a month on annual terms. It also runs an agency partnerships directory.
3. Triple Whale
Triple Whale has a dedicated agency page and a public agency directory, and its paid plans include unlimited users and connect as many stores as needed, which makes adding client team members painless. Pricing is per brand and based on each client’s annual GMV, with Foundation listed at $219 a month on its Shopify listing. Paid plans are 12-month subscriptions, and that term is the main friction for agencies whose client contracts end with 30 days’ notice.
4. Wicked Reports
Wicked Reports has a partner program and a partner directory, and it suits agencies whose clients are subscription or repeat-purchase brands, where the pitch is lifetime value rather than this month’s ROAS. Its pricing follows annual revenue bands, and up to $2.5M, Measure is $499 a month, Scale is $699, and Maximize is $999.
5. AgencyAnalytics
AgencyAnalytics is reporting, not attribution. Its Core plan is listed at $20 per client per month billed annually, with unlimited staff and client users, and it turns the ad platforms’ own data into white-labeled, scheduled client reports. Many agencies pair it with an attribution tool, using attribution to decide where budget goes and AgencyAnalytics to present the results.
What Rockerbox did that these do not
Be honest with clients about the gap. Rockerbox’s strength is putting linear TV, direct mail, and similar spend into one model with digital. None of the tools above do that the same way. For clients with real offline budgets, the practical substitute is a post-purchase survey, unique codes or URLs per offline channel, and an occasional geo holdout to sanity-check the biggest line item. For clients who are mostly Meta, Google, and TikTok, the gap rarely matters. Most of the $2M to $10M brands I see on agency rosters fall in that second group, which is why a quote-based enterprise tool tends to end up on one or two accounts rather than the whole book.
Then standardize. Pick one attribution tool you can afford on your smallest client, one campaign naming convention, and one definition of new-customer CAC, and apply them to every account. Check who signs each contract, the agency or the brand, and what happens to the client’s data when they leave. An attribution history that disappears when the client moves agencies is a bad experience for everyone, and it is a fair question to ask every vendor before you roll anything out. Get the answer in writing. More on the agency side in Northbeam alternatives for agencies and attribution tools for agencies that need client-ready reporting.
Picking one
- White-labeled attribution priced per store with monthly billing? ThoughtMetric (our sponsor).
- Clients under $200K a month in ad spend and you want Northbeam through a partnership? Northbeam Growth.
- Clients want one platform for everything and accept annual terms? Triple Whale.
- Subscription-heavy client roster? Wicked Reports.
- Need polished client reports from platform data? AgencyAnalytics.
Leave a Reply