AI is going to touch your BFCM numbers this year whether or not you use any AI tools yourself. The ad platforms buy with it, shoppers research with it, and…

Most BFCM measurement advice is about the post-mortem. I wrote that one already in tools to measure whether BFCM actually worked. This post is about the four or five days…

TrueProfit is a good profit tracker. It pulls in COGS, shipping, transaction fees, and ad spend, and shows net profit by store, product, order, and ad. For a lot of…

DataDrew is a Shopify analytics app focused on LTV, cohorts, and product insights, with an AI layer on top. Its Shopify App Store listing covers product LTV and ROAS, product…

TrackBee is a server-side tracking app built for Shopify. It captures conversions your browser pixels lose to ad blockers, iOS, and consent banners, enriches them with first-party data, and sends…

Both of these let you ask your marketing data questions in plain English. The difference is where the AI lives. Triple Whale’s Moby is an AI built into Triple Whale’s…

This comparison comes up because all three promise more accurate numbers. They mean different things by it. wetracked.io is mainly about fixing what your ad platforms see. ThoughtMetric and Triple…

On paper these three overlap a lot. All of them connect Shopify to your ad accounts and give you a dashboard with ROAS, CAC, and channel performance. In practice each…

These three get compared more than any other attribution tools I hear about, usually by a brand somewhere between $2M and $20M that has stopped trusting Meta’s ROAS column. They…

Post-purchase surveys used to be a separate app you checked once a month. Now several attribution tools read the answers straight into their models, which changes how much weight the…