Wicked Reports has a clear point of view. It credits channels for the lifetime value of the customers they bring in, uses long lookback windows, and is known for its…

Elevar is one of the most trusted names in Shopify server-side tracking, and since July it has a new label. Audiense, which brought Elevar, Buxton, and the original Audiense together…

Hyros built its reputation with info-product, coaching, and high-ticket advertisers, where a sales call or a long run of emails sits between the first click and the purchase. Its print…

SegmentStream is upfront about who it is for. A note on its site says its typical client spends $50,000 a month or more on ads and that baseline pricing starts…

Cometly describes itself differently than it did a couple of years ago. Its official fact sheet calls it a marketing attribution platform for B2B SaaS, its pricing page headline says…

Cometly‘s pricing page now opens with a headline saying its usage-based pricing is built for B2B SaaS. Its fact sheet for AI assistants goes further and notes that pure e-commerce…

Keep the same attribution window you use the rest of the year, and change how you read it instead. Switching windows for BFCM makes your Black Friday numbers impossible to…

YouTube is the ad channel most likely to be misjudged by its own tracking. Most people who see a YouTube ad never click it, so the sales it drives tend…

Annual contracts are where attribution tools get expensive in ways the price tag does not show. A tool that takes two months to set up properly and then turns out…

Polar Analytics is a capable BI layer for e-commerce, and agencies like the idea of one governed set of metrics across every client. The practical problem is budgeting. Polar’s pricing…