Lebesgue positions itself as an ad analytics and AI marketing assistant, primarily focused on Meta and Google ads with competitor benchmarking and AI-generated recommendations. The platform’s been popular with smaller…

Glew has been a fixture in e-commerce reporting for years, offering multi-store dashboards, profitability analysis, and customer segmentation across Shopify, BigCommerce, and other platforms. The platform is solid for brands…

Daasity is a data infrastructure platform built specifically for e-commerce. The platform handles ETL from your data sources into a warehouse, models the data, and provides dashboards on top. It…

Wicked Reports has been around longer than most attribution tools and built its reputation on tracking long sales cycles. Info products, course sellers, and e-commerce brands with high consideration purchases…

Lifesight pitches itself as an AI-driven measurement platform that bundles media mix modeling, incrementality testing, and multi-touch attribution into one place. The all-in-one positioning is appealing, especially for brands that…

Supermetrics moves marketing data from advertising and analytics platforms into Google Sheets, Looker Studio, BigQuery, or wherever you build reports. It has one of the widest connector libraries in its…

Funnel.io is a marketing data hub. It pulls data from more than 600 marketing platforms, normalizes it, and pipes it into your warehouse, BI tool, or spreadsheet. For brands with…

AnyTrack is a conversion tracking and server-side data sync tool. The pitch is good. One tag, attribution across paid platforms, conversion events fed back to Meta, Google, and the rest…

OrderMetrics is one of the older Shopify profit tracking tools. The pitch is straightforward. Pull in ad spend, COGS, shipping, transaction fees, and refunds, and show you your real net…

Measured is one of the more credible names in marketing measurement. It is used by enterprise brands like Paramount, Unilever, Crocs, and Yeti, and the methodology (causal incrementality testing paired…