Two tools showing different numbers for the same channel is the normal state of affairs, not a malfunction. The mistake I see most often is treating disagreement as a problem…
Yes, but not the way the app listing implies. On a standard Shopify theme most attribution tools install in under an hour. On a headless build, whether that is Hydrogen…
Probably not yet. Single-channel is the one situation where the case for a third-party attribution tool is genuinely weak, and most of the marketing you will read does not distinguish…
Usermaven is trying to be three tools at once. Website analytics, product analytics, and multi-touch attribution, in one subscription, with cookieless tracking and ad-blocker bypassing built in. For a SaaS…
Analyzify occupies a spot most tracking tools do not. It is a packaged setup rather than pure infrastructure. You get a pre-built data layer, GTM containers with 20+ events already…
AgencyAnalytics is built for one job: white-label client reporting at scale. It pulls from 80-plus integrations across SEO, PPC, social, and analytics, wraps the results in branded dashboards and scheduled…
Grow is a no-code, full-stack BI platform: ETL, warehousing, and visualization bundled together, sold on an unlimited-user license so the whole company can share one source of truth. Since Epicor…
Klipfolio is a genuinely powerful dashboard builder. It is also a general-purpose one, and that is the tension. Its Klips product lets you construct almost any visualization from almost any…
Conjura built its reputation on one idea: revenue is vanity, profit is strategy. It models true contribution profit at the SKU level, factoring in COGS, shipping, refunds, and ad spend,…
Sensai Metrics sells itself as the data science team you never got to hire. It pulls from your store, Google Analytics, and your ad platforms, runs the numbers through its…
Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.
Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.