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Most of the operators I talk to who are looking for Triple Whale alternatives aren’t looking for “a different dashboard.” They have a specific frustration, and the dashboard is just…
Most influencer measurement is vanity metrics dressed up as reporting. You’ll see impressions, engagement rate, reach, maybe a share-of-voice chart. None of that tells you whether the campaign made money.…
Every e-commerce tool sells you a dashboard. Shopify has one, Klaviyo has one, Meta and Google each have their own, and your 3PL probably has one too. The problem is…
Attribution in 2026 looks nothing like it did in 2021. Platform pixels under-report, iOS keeps eroding client-side tracking, and AI-driven discovery is rerouting parts of the funnel that ad managers…
I get asked all the time what tools I use to run my Shopify store and manage campaigns for clients. After years of testing (and canceling) software, I’ve landed on…
Every newsletter I open right now wants me to believe that ChatGPT is about to replace Google. “14% of e-commerce revenue is coming from AI” “Agentic commerce is here.” “Rewrite…
If you’ve been anywhere near Claude, ChatGPT, or really any AI tool in the last few months, you’ve probably seen the word “connector” pop up. AI connectors let your AI…
Shopify recently rolled out a native AI-powered store builder, and it deserves attention from anyone selling on the platform. The tool takes a short business description and generates fully designed,…
Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.
Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.
The Ecomm Analyst 