Heap is a product analytics platform, now part of Contentsquare. Its signature is autocapture, recording every click, view, and form submission so you can define and analyze events retroactively without…

Adobe Analytics is enterprise digital analytics, part of the Adobe Experience Cloud. Deep, highly customizable segmentation and reporting, with tight integration into Adobe’s marketing and content tools. Pricing is quote-based…

AppsFlyer is a mobile measurement partner. It tracks app installs and in-app events, attributes them across thousands of ad networks, and adds fraud protection and privacy-era SKAN support. Pricing is…

Segment is a customer data platform. One API collects first-party data from your site, app, and servers and routes it to hundreds of downstream tools and your warehouse, with identity…

Amplitude is a product analytics platform. Funnels, retention, cohorts, session replay, and experimentation, with a free Starter tier that is genuinely generous and paid plans that begin around fifty dollars…

Matomo is the open-source, privacy-first alternative to Google Analytics, formerly Piwik. You can self-host it for free or use Matomo Cloud, which starts in the low tens of euros a…

Mixpanel is product analytics. Event-based tracking with funnels, retention, cohorts, and flows, on a generous free tier of roughly a million events a month, then usage-based pricing, then custom enterprise.…

Improvado is an enterprise marketing data platform. A large connector library, no-code transformation, pre-built marketing data models, and data governance, sold on custom quote-based pricing. It is built for mid-to-large…

Windsor.ai is a no-code data pipeline. It connects a large library of marketing and ad sources and pipes the data into BigQuery, Snowflake, Looker Studio, Sheets, or Power BI, with…

Madgicx is a Meta-focused super app for e-commerce advertisers. AI bidding, creative generation and scoring, automated launches, and Cloud Tracking for server-side CAPI, all built around running Meta ads harder.…