Rockerbox built its reputation on measuring the channels that click-based attribution handles badly: TV, podcasts, direct mail, and other offline or upper-funnel spend, measured in the same place as paid…

Northbeam is a strong attribution tool, but agencies feel its price differently than brands do. A tool listed from $1,500 a month on its Starter plan is easy to justify…

Northbeam’s Starter plan is listed from $1,500 a month for brands spending under $1.5 million a year on ads. For a brand doing $3M in revenue, that is a real…

Northbeam sits at the top of the e-commerce attribution market on both price and modeling. Starter is listed from $1,500 a month for brands spending under $1.5 million a year…

Triple Whale’s Foundation plan includes cohort analysis and a segment builder next to its attribution, listed at $219 a month on its Shopify listing and scaling with GMV on a…

Creative analytics is one of the quieter reasons brands stay on Triple Whale. Its Foundation plan, listed at $219 a month on its Shopify listing, includes creative analysis alongside multi-touch…

Plenty of attribution tools will happily take an e-commerce brand’s money. Some were built for lead generation, where the conversion is a form fill and the sale happens weeks later…

The analytics tools that impress in a demo are often the ones nobody at a small brand opens after the first month. Custom dashboards, SQL editors, and dozens of configurable…

Tracking paid ads and measuring their impact are different jobs. Tracking tells you which ads touched the people who bought. Impact tells you how many of those sales would not…

TikTok is the hardest major ad channel to measure with clicks. People watch an ad, keep scrolling, and buy later, often by searching your brand on Google or typing your…