I have spent the past six years working in e-commerce, with a primary focus on building and growing Shopify stores. I started with a small home goods store and gradually expanded into multiple niches, eventually scaling one store to seven figures in annual revenue.

My experience spans the full spectrum of e-commerce operations: paid advertising, email marketing, conversion rate optimization, and retention strategy. I have managed hundreds of ad campaigns, built out complex email automation flows, and spent considerable time analyzing the data behind what drives customers to purchase.

Today, my focus is on the analytical side of e-commerce. This blog is a space where I document what I have learned, share the strategies that have delivered measurable results, and examine the ones that fell short. Everything here is grounded in real experience and real data.