The Ecomm Analyst

Growing stores, one honest take at a time.

Category: Uncategorized

  • Why e-commerce brands shouldn’t use GA4 for attribution

    I want to be precise about this, because I have also written that GA4 is fine. It is. GA4 is a capable, free web analytics tool, and most stores should…

  • Server-side tracking tools for e-commerce that also handle attribution

    Server-side tracking and attribution solve two different problems. Server-side tracking makes sure your ad platforms receive the conversions browser pixels miss. Attribution decides which channel deserves credit for each sale.…

  • Easy to use multi-touch attribution tools

    “Easy to use” is on every attribution vendor’s homepage, so it has stopped meaning much. The test I use instead is time to a first useful answer: from the moment…

  • Multi-touch attribution tools for e-commerce, by store platform

    Most multi-touch attribution roundups quietly assume you are on Shopify. That is fair for a lot of DTC brands, but plenty of e-commerce businesses run on WooCommerce, BigCommerce, Magento, or…

  • Multi-touch attribution tools with free trials

    A lot of attribution tools advertise a free trial or a free plan. Fewer let you test actual multi-touch attribution for free, which is the thing you are buying. Free…

  • Why are e-commerce attribution tools so expensive?

    Short answer: some of the cost is real, and some of it is pricing strategy. Processing every pageview and order, matching them to ad clicks, and keeping a dozen ad…

  • Try this if Polar Analytics feels too complex

    Polar Analytics is flexible, and flexibility has a cost. It pulls Shopify, ad platforms, email, subscriptions, and many other sources into one data model, then lets you build custom metrics,…

  • Try this if Northbeam feels too complex

    Northbeam is built for sophisticated media buyers, and it shows. Multiple attribution models and windows, cash versus accrual views, Clicks + Deterministic Views, Apex, Metrics Explorer, MMM Plus on the…

  • Try this if Triple Whale feels too complex

    Triple Whale is a lot of product. Summary dashboards, attribution models, creative reports, cohorts, custom metrics, multi-store views, Moby chat and agents. For a team with an analyst and a…

  • Triple Whale alternatives for BFCM

    Plenty of brands start questioning Triple Whale in October, usually because the renewal or the GMV band went up just as BFCM budgets are being set. Triple Whale has a…

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About

Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.

Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.