ThoughtMetric and Hyros both sell accurate ad tracking, but they come from different worlds. I use ThoughtMetric across e-commerce stores, so that’s my bias. Hyros grew up in the info-product…

ThoughtMetric and Polar Analytics get compared a lot because both sit on top of your e-commerce data and promise a single view of performance. I use ThoughtMetric across client stores,…

ThoughtMetric and Northbeam both promise to tell you which ads actually drove revenue, but they’re built and priced for different brands. I use ThoughtMetric across the stores I work with,…

If you run a Shopify brand and you’ve outgrown GA4, ThoughtMetric and Triple Whale are two of the names that come up most. I use ThoughtMetric across the stores I…

Heap is a product analytics platform, now part of Contentsquare. Its signature is autocapture, recording every click, view, and form submission so you can define and analyze events retroactively without…

Adobe Analytics is enterprise digital analytics, part of the Adobe Experience Cloud. Deep, highly customizable segmentation and reporting, with tight integration into Adobe’s marketing and content tools. Pricing is quote-based…

AppsFlyer is a mobile measurement partner. It tracks app installs and in-app events, attributes them across thousands of ad networks, and adds fraud protection and privacy-era SKAN support. Pricing is…

Segment is a customer data platform. One API collects first-party data from your site, app, and servers and routes it to hundreds of downstream tools and your warehouse, with identity…

Amplitude is a product analytics platform. Funnels, retention, cohorts, session replay, and experimentation, with a free Starter tier that is genuinely generous and paid plans that begin around fifty dollars…

Matomo is the open-source, privacy-first alternative to Google Analytics, formerly Piwik. You can self-host it for free or use Matomo Cloud, which starts in the low tens of euros a…