Drop launches break most attribution setups. A brand spends three weeks teasing a limited release on Instagram, runs waitlist ads, sends a countdown email and an SMS at 10 a.m.,…

Giveaways are easy to call a success. You run a collab with three other brands, the entry form collects 12,000 emails, and the recap slide shows a huge number in…

Shopify Email is the default for a lot of smaller stores because it is already in the admin, it is cheap and it does the basics well. The reporting is…

Replatforming to Shopify is mostly a project about products, customers, redirects and checkout. Attribution usually gets handled in the last week, which is how brands end up with a two-month…

Most Shopify brands judge channels on the first order. Meta brought in a customer at a $45 CAC, Google brought one in at $60, so Meta wins. That comparison falls…

Gift cards are one of the easiest ways to overstate your marketing results without noticing. A customer clicks a Meta ad in December and buys a $100 gift card. Your…

Baby and kids brands sell to a customer who changes every few months. The parent buying newborn sleepers in March is shopping for toddler shoes by the next year, and…

Outdoor and sporting goods brands have a measurement problem that most attribution advice skips. Demand is seasonal, research cycles are long, and the same customer who reads three reviews of…

Peel and Lifetimely get compared a lot because they answer the same basic question. Once a customer buys, what are they worth, and which customers are worth more? Both build…

Measure SMS revenue from one deduplicated source of truth, your store orders attributed once across every channel, instead of adding up what your SMS, email and ad platforms each report.…