Mixpanel is product analytics. Event-based tracking with funnels, retention, cohorts, and flows, on a generous free tier of roughly a million events a month, then usage-based pricing, then custom enterprise.…

Improvado is an enterprise marketing data platform. A large connector library, no-code transformation, pre-built marketing data models, and data governance, sold on custom quote-based pricing. It is built for mid-to-large…

Windsor.ai is a no-code data pipeline. It connects a large library of marketing and ad sources and pipes the data into BigQuery, Snowflake, Looker Studio, Sheets, or Power BI, with…

Madgicx is a Meta-focused super app for e-commerce advertisers. AI bidding, creative generation and scoring, automated launches, and Cloud Tracking for server-side CAPI, all built around running Meta ads harder.…

Ad tracking is the plumbing under everything else. Before you can talk attribution, ROAS, or ROI, something has to reliably capture that a click on a specific ad turned into…

ROAS tells you revenue per ad dollar. ROI tells you whether you actually made money, which is a different and harder question. A campaign can run a 3x ROAS and…

The ROAS number inside Meta Ads Manager is the one your media buyer wants to believe and the one you should trust the least. Each platform marks its own homework,…

Shopify’s built-in analytics tell you what sold. They’re much quieter on what made it sell. The moment you’re buying traffic across Meta, Google, and TikTok, you need something that connects…

Every ad platform takes credit for the same sale. Meta says it drove the purchase, Google says it did, and TikTok is in there too claiming a cut. Add the…

BeProfit is a Shopify profit and analytics app. It pulls in ad spend, COGS, shipping, transaction fees, and refunds, then shows net profit per order, per product, and per ad…