I have written before about why your Shopify revenue and your ad platform numbers never agree, and about why Meta says you made $50k and Shopify says $22k. Those posts…

Every vendor in this category will tell you that you need all three. Multi-touch attribution for the daily decisions, marketing mix modeling for the budget, incrementality testing to keep both…

Woopra’s Pro plan starts at $999 per month. That is the first thing worth saying out loud, because a lot of the listicles covering Woopra still describe a free tier…

Saras Analytics is really three products. Daton is the ELT pipeline with 200-plus connectors. Pulse is the dataset and dashboard layer on top. iQ is the newer AI analyst that…

Unbounce is retiring LeadsRx. The platform is scheduled to be fully discontinued on October 30, 2026, subscriptions terminate automatically on that date, and no renewals or extensions are being offered.…

Blotout is a server-side tracking tool aimed at the post-cookie problem. Its pitch is identity resolution: when returning customers show up as anonymous because their cookies got wiped or iOS…

Omniconvert‘s Reveal is a customer value optimization tool. Strip the jargon and it does RFM segmentation, cohort and retention analysis, and customer lifetime value reporting, then lets you push those…

Report Pundit is one of the better custom-reporting apps on the Shopify App Store. It pulls basically any field Shopify holds, ships more than a hundred pre-built reports, connects to…

PostHog has quietly become the default answer for engineering-led teams that want product analytics, session replay, feature flags, and experiments in one place instead of buying four tools. It is…

Census changed hands last year. Fivetran acquired it in May 2025 and folded it into its platform as Fivetran Activations, and if you go to the old getcensus.com now you…