Stape and Elevar both get recommended when a Shopify brand decides it needs server-side tracking. They are not really the same kind of product. Stape is hosting and tooling for…

TrueProfit and BeProfit solve the same problem. Shopify tells you revenue, ad platforms tell you ROAS, and neither tells you whether you made money after product costs, shipping, payment fees…

Wine and spirits brands have a different channel mix from most DTC stores. Alcohol advertising on Meta and Google comes with age targeting requirements and country-level rules, and TikTok is…

Fitness equipment is a hard category to measure. A rower, a squat rack or an adjustable dumbbell set costs hundreds or thousands of dollars, and almost nobody buys one on…

Coffee and tea brands live on repeat orders. A first bag at $18 to $25 rarely covers what it cost to acquire the customer, and the business only works if…

Landing page builders are one of the most common places I find broken attribution. A brand builds a dedicated page in Replo or Shogun for a Meta campaign, conversion rate…

Blog content is the easiest channel to underrate. Someone finds your guide on how to descale an espresso machine, reads it, leaves, and comes back two weeks later through a…

Referral programs have a measurement problem that is easy to miss. Word of mouth was already sending you customers before you installed ReferralCandy or Friendbuy. Once the program is live,…

Every loyalty app dashboard I have looked at makes the program look like a success. Members spend more, buy more often and have higher LTV than non-members. All of that…

Direct mail is the channel where pixels help the least. A postcard has no click. Someone sees it on the counter, remembers your name a week later, and searches for…