Refersion is one of the older names in Shopify affiliate tracking and it still does the core job well. The reason people go looking for alternatives is usually the pricing…

Sisense keeps coming up in searches for e-commerce analytics, and most of the time it should not. It is an embedded analytics platform aimed at software companies putting dashboards inside…

CAC payback period is how many months of gross profit from a customer it takes to earn back what you spent acquiring them. Divide acquisition cost by monthly gross profit…

The number you will hear everywhere is 3:1. For DTC brands in the $1M to $20M range, that benchmark is close to meaningless on its own, because it says nothing…

Lifetime value is the gross profit a customer generates across every order they place, measured over a window you pick in advance. For most Shopify stores the working version is…

For years my analysis workflow had a step in the middle that I never thought about. Question comes up. Open the dashboard. Realize the view I need does not exist.…

Enough attribution vendors have shipped assistant connectors now that it is worth sorting out which ones are real. A connector lets Claude or ChatGPT query your live data directly instead…

Reasonably, if you connect through a sign-in flow with read-only access and you understand that your numbers pass through the assistant provider. The risk is not that someone drains your…

Yes, and not by uploading a CSV. Several analytics platforms now publish a connector that lets Claude or ChatGPT query your live commerce data directly. You authorize it once, then…

You divide ad spend by new customer orders over the same window. That is the whole formula. The reason it turns into a spreadsheet project is that the two numbers…