Northbeam now has an MCP server. Its documentation describes connecting it to ChatGPT with your normal Northbeam login, after which the assistant can pull live data from your Northbeam dashboards,…

Campaign reporting is what most Northbeam customers actually use day to day. Media buyers open it to see which campaigns, ad sets, and ads are earning their budget under Northbeam’s…

Custom reporting is one of the reasons brands upgrade inside Triple Whale. Its paid plans add a BI layer with custom metrics, cohorts, and a SQL editor, which is powerful…

When an operator says product analytics, they rarely mean the Mixpanel kind, with event funnels and feature usage. They mean questions about the catalog. Which products do my ads actually…

MER is the easiest marketing metric to calculate and one of the hardest to track consistently. Total revenue divided by total marketing spend. No attribution model, no platform self-grading, no…

The pitch for an attribution tool usually fails for the same reason. The marketer asking for it talks about data accuracy, pixels, and multi-touch models, and the founder or CFO…

Meta will always tell you its ads are working. Its attribution counts views and clicks within its own window, it cannot see the other channels that touched the same buyer,…

Brands sometimes buy Northbeam expecting it to fix their tracking, and it fixes something different. Northbeam is a measurement platform. Its documentation describes capturing first-party data with the Northbeam pixel…

Triple Whale has an MCP connector, and it is a good one. Its help center describes a read-only connection that lets Claude, ChatGPT, Cursor, n8n, and other MCP clients query…

Agencies end up on Triple Whale mostly by inheritance. A client already has it, the dashboard is familiar, and it becomes the place the monthly report comes from. That works…