Northbeam is a strong attribution tool, but agencies feel its price differently than brands do. A tool listed from $1,500 a month on its Starter plan is easy to justify for one large client and hard to roll out across a roster of $2M to $10M brands. Agencies also need things brands rarely think about: a login for every client team, consistent reporting across accounts, terms that match month-to-month client relationships, and ideally a dashboard with the agency’s name on it.
These five handle agency work in different ways. Some replace the attribution, one replaces the reporting, and one gives you a way to prove results on a big account. For the reporting side specifically, see attribution tools for agencies that need client-ready reporting.
1. Triple Whale
Triple Whale has a dedicated agency page and a public agency directory, and its paid plans include unlimited users and connect as many stores as needed, which makes adding client team members painless. Pricing is per brand and based on each client’s annual GMV, with Foundation listed at $219 a month on its Shopify listing. Paid plans are 12-month subscriptions, and that term length is the main friction for agencies whose client contracts can end with 30 days’ notice.
2. Wicked Reports
Wicked Reports suits agencies whose clients are subscription or repeat-purchase brands, where the pitch to the client is lifetime value rather than this month’s ROAS. It credits repeat orders back to the campaign that acquired the customer, which gives an agency a strong answer when a client asks why spend should stay on a channel that looks weak on first orders. Pricing follows the client’s annual revenue band, and up to $2.5M, Measure is $499 a month.
3. ThoughtMetric
ThoughtMetric runs an agency partner program with a white-labeled dashboard on every tier, plus a 10 to 15 percent revenue share or discount for 12 months once an agency’s client billing passes $1,000 a month. (Disclosure: ThoughtMetric sponsors this site.) Pricing is per store on monthly pageviews, starting at $99 a month for 50,000, with every feature on every plan, so a smaller client gets the same attribution models, post-purchase surveys, and new-customer metrics as a larger one. Monthly billing means the tool can follow the client relationship instead of outlasting it. It does not model view-through conversions.
4. AgencyAnalytics
AgencyAnalytics is reporting, not attribution. Its Core plan is $20 per client per month billed annually, with a 14-day trial and a 30-day money-back guarantee, and it turns the ad platforms’ own data into white-labeled, scheduled client reports. Many agencies pair it with an attribution tool. Attribution decides where budget goes, and AgencyAnalytics presents the results to the client.
5. Haus
Haus gives agencies a way to prove incrementality with geo experiments rather than modeled attribution, and it has a dedicated agency page. Its plans run from Basics, aimed at Shopify brands selling in the US, up to Enterprise, and none of them list a price, so each client needs a sales conversation. It works best as the occasional proof behind a large budget decision, not as daily reporting.
What agencies should standardize
The most expensive agency mistake I see is a different measurement stack for every client. It makes each report bespoke, it makes comparisons across the roster meaningless, and it means every account manager has to learn a new tool when accounts change hands. Pick one attribution tool you can afford on your smallest client, one campaign naming convention, and one definition of new-customer CAC, and apply them everywhere.
The second mistake is letting the ad platforms’ numbers into client reports unlabeled. If a monthly report shows Meta’s ROAS next to your attribution tool’s ROAS without saying which is which, the client will quote the bigger number back to you. More on running many stores at once in best attribution tools for agencies managing multiple stores.
Pricing structure matters as much as the price. Tools priced on ad spend or GMV cost more as a client grows, which is fair, but tools with annual terms can leave the agency holding a commitment after the client has gone. Before rolling a tool out across the roster, check who signs the contract, the agency or the brand, and what happens to the client’s data and dashboards when they move on.
Picking one
- Clients want one platform for everything and accept annual terms? Triple Whale.
- Subscription-heavy client roster? Wicked Reports.
- White-labeled attribution priced per store on pageviews? ThoughtMetric (our sponsor).
- Need polished client reports from platform data? AgencyAnalytics.
- Need to prove incrementality on a big client? Haus.
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