Cometly describes itself differently than it did a couple of years ago. Its official fact sheet calls it a marketing attribution platform for B2B SaaS, its pricing page headline says the same, and its solutions menu is organized around sales-led growth, product-led growth, Stripe revenue, and pipeline. The limitations section of that fact sheet says pure e-commerce teams with no CRM may get more out of Shopify-native tools.
None of that means your current setup stopped working. Cometly still lists Shopify, WooCommerce, and BigCommerce integrations, aimed at hybrid SaaS and e-commerce businesses and agencies running both. But a vendor’s positioning tells you where the roadmap is going, and if you are a store on Cometly it is fair to ask whether you are on the right tool for the next two years. The useful way to answer that is to split Cometly into the jobs it was doing for you and match each job to a tool built for it.
Start with what Cometly does for you
For most e-commerce brands, Cometly covered three jobs. It tracked visitors with a first-party, server-side pixel. It sent cleaner conversion data back to Meta, Google, and TikTok through its Conversion API. And it attributed orders to campaigns and ads across several models. Some brands also used its AI Ads Manager to act on that data. Write down which of these you actually use in a normal week, because the right replacement depends on it, and many brands find they lean on one job far more than the other two.
1. Elevar, if you mainly used the Conversion API
Elevar, now sold as Audiense Online after Audiense brought it under its brand in July, is server-side tracking for Shopify that sends order and event data to ad, analytics, affiliate, and email platforms. If better match rates on Meta and Google were the reason you bought Cometly, this may be all you need. Core is $225 a month for up to 2,000 orders and two destinations, Advanced is $650 for 10,000 orders and four destinations, and self-serve plans have a 15-day trial. It does not decide which channel deserves credit, so pair it with GA4 or an attribution tool for that.
2. Hyros, if your funnel is long and email-driven
Hyros is the closest match to Cometly’s old e-commerce pitch for brands with long, high-touch funnels. It ties sessions to known customers through email and calls, offers LTV attribution, and places its data inside Meta Ads Manager and Google Ads. Pricing comes through a demo call, and the figures on third-party sites vary enough that I would only trust the quote you get. It fits a considered, high-AOV product better than a $40 impulse buy. More in is Hyros good for e-commerce.
3. Polar Analytics, if you want attribution inside a reporting layer
Polar Analytics suits brands that want attribution as one view inside broader Shopify reporting, with store, ad, and email data in shared dashboards. Its pricing is not listed on the website, so you will need a demo for a number. It lists an AppLovin integration, which matters if you are testing that channel. If attribution is the only job you need done, I covered narrower options in Polar Analytics alternatives when you only need attribution.
4. ThoughtMetric, if you need all three jobs
ThoughtMetric covers tracking, conversion API, and attribution in one product built for stores. (Disclosure: ThoughtMetric sponsors this site.) It runs server-side tagging, sends conversion data back to Meta and Google, offers five attribution models with a configurable lookback, and folds post-purchase survey answers into the attribution. Pricing starts at $99 a month for 50,000 pageviews with every feature included and a 14-day trial, and it supports Shopify, WooCommerce, BigCommerce, and Magento. It does not offer an ads manager, so changes to campaigns still happen inside each platform.
5. KnoCommerce, as a check on whichever you pick
Whatever you move to, a post-purchase survey gives you a second read that does not depend on pixels. KnoCommerce runs “how did you hear about us” surveys on Shopify, with Starter at $19 a month, Analyst at $119, and Pro at $299, month to month with a 7-day trial. Kno suggests Analyst for brands spending under $100,000 a month on ads. It integrates with Triple Whale, among others, so survey answers can sit next to pixel data. I compared it with similar tools in KnoCommerce alternatives for post-purchase surveys.
Before you switch
Run the new setup alongside Cometly for at least one full purchase cycle before you cancel. The numbers will not match, and they should not, since every tool uses different windows and rules. What you are checking is whether the new tool ranks your campaigns in a way that holds up against what you know about your business. Export the Cometly reports you rely on first, because a new tool starts its history on the day its pixel goes live. Most of my checklist in what to check before switching from Triple Whale applies here too.
Picking a path
- Mainly used Cometly to feed Meta and Google better data? Elevar, plus GA4 for reporting.
- High-AOV product with a long, email-heavy journey? Hyros.
- Want attribution as part of a wider reporting setup? Polar Analytics.
- Need tracking, conversion API, and attribution in one store-focused tool? ThoughtMetric (our sponsor).
- Want a read that does not rely on pixels? Add KnoCommerce to whichever you choose.
- Selling to businesses with a CRM in the loop? Stay on Cometly, since that is now who it is built for.
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