I rewrote this list for July 2026 because the category keeps moving. The biggest shift since my last pass is that incrementality testing stopped being a separate thing you bought…

Whatagraph is a marketing reporting tool. It pulls data from sources like Google Analytics, Google Ads, Meta, and LinkedIn into polished, client-ready dashboards and reports, and its reputation is built…

Hightouch is a reverse ETL platform, which means it does the opposite of a normal data pipeline. Instead of pulling data into your warehouse, it pushes modeled data out of…

Putler is the affordable workhorse of e-commerce reporting. It connects to payment gateways and stores (PayPal, Stripe, WooCommerce, Shopify, and more) and pulls everything into one dashboard with sales, product,…

Metrilo is one of the older all-in-one plays in e-commerce analytics. It bundles three things that usually live in separate tools: revenue and marketing analytics, an e-commerce CRM with customer…

Yaguara is a growth and goal-management platform for e-commerce teams. It pulls data from Shopify, ad platforms, and a handful of other tools into shared dashboards built around goals and…

Sweet Analytics is a UK-built ecommerce marketing and customer analytics platform. It pulls your sales and marketing data into one place, builds a single customer view, and runs its own…

Stape is the most popular way to host a server-side Google Tag Manager container without standing up your own cloud infrastructure. It gives you managed sGTM hosting, a template library…

KnoCommerce (KNO) is one of the better post-purchase survey tools for Shopify. It drops a survey on the thank-you page asking how customers heard about you and what drove the…

Databox is a KPI dashboard tool. It pulls metrics from Shopify, GA4, your ad accounts, Klaviyo, and dozens of other sources into one place so you can stop screenshotting numbers…