You track attribution on Shopify by layering three things: Shopify’s own order and UTM data, a server-side event stream so your ad platforms and analytics count conversions the same way,…

Before naming tools, one caveat, because it changes how you should read this whole list. ROAS is a flattering, easily-gamed number. Platform-reported ROAS in particular is a story each ad…

Every Shopify operator eventually hits the same wall. Shopify’s native reports are fine for single-channel sales and sessions, GA4 knows your traffic but not your margin, and the ad platforms…

Most attribution tools answer a channel question. Meta drove this much, Google drove that much, email gets its slice. That is useful until you run a catalog with more than…

Server-side tracking stopped being optional somewhere around the time iOS updates and ad blockers started quietly eating a third of your conversion signal. The pitch is simple enough. Send events…

Creative is the part of paid media I have the least visibility into and the most money riding on. Attribution tells me a channel is working. It does not tell…

I have written before about why your Shopify revenue and your ad platform numbers never agree, and about why Meta says you made $50k and Shopify says $22k. Those posts…

Every vendor in this category will tell you that you need all three. Multi-touch attribution for the daily decisions, marketing mix modeling for the budget, incrementality testing to keep both…

Woopra’s Pro plan starts at $999 per month. That is the first thing worth saying out loud, because a lot of the listicles covering Woopra still describe a free tier…

Saras Analytics is really three products. Daton is the ELT pipeline with 200-plus connectors. Pulse is the dataset and dashboard layer on top. iQ is the newer AI analyst that…