Fospha has built a real reputation as a full-funnel measurement platform. It runs a daily media mix model that pulls impression and spend data across your channels (and across marketplaces…

GA4 is free, which is most of the reason it is everywhere. The standard version costs nothing, and the enterprise tier, Analytics 360, starts around $50,000 a year on a…

Varos tells you whether a bad week is you or the whole market, through a real-time DTC benchmarking co-op. Five alternatives, plus the case for fixing your own numbers before…

Motion is the category leader in creative analytics, but it is priced for $50k-a-month spenders and only as good as the attribution feeding it. Five alternatives, from cheaper tools to…

SourceMedium is a managed warehouse you own without hiring a data team. It is also easy to over-buy. Five alternatives, from lighter dashboards to focused attribution, and how to tell…

Littledata is the gold standard for Shopify server-side tracking, especially on subscriptions. But clean data is not the same as attribution. Five alternatives, and how to tell which problem you…

Tracify is a strong attribution tool with a European center of gravity and a pricing floor that pushes a lot of stores to look around. Here are five alternatives worth…

Polar Analytics has spent the last couple of years moving upmarket, and the price moved with it. What started as an approachable unified dashboard for Shopify brands is now a…

Tool vendors will tell you that you needed their product six months ago. The truth is that a spreadsheet runs a measurement function far longer than anyone selling software wants…

There is one attribution source that survived iOS, the cookie purge, and every pixel degradation of the last few years, and most stores still treat it as an afterthought. It…