Unbounce is retiring LeadsRx. The platform is scheduled to be fully discontinued on October 30, 2026, subscriptions terminate automatically on that date, and no renewals or extensions are being offered.…
Blotout is a server-side tracking tool aimed at the post-cookie problem. Its pitch is identity resolution: when returning customers show up as anonymous because their cookies got wiped or iOS…
Omniconvert‘s Reveal is a customer value optimization tool. Strip the jargon and it does RFM segmentation, cohort and retention analysis, and customer lifetime value reporting, then lets you push those…
Report Pundit is one of the better custom-reporting apps on the Shopify App Store. It pulls basically any field Shopify holds, ships more than a hundred pre-built reports, connects to…
PostHog has quietly become the default answer for engineering-led teams that want product analytics, session replay, feature flags, and experiments in one place instead of buying four tools. It is…
Census changed hands last year. Fivetran acquired it in May 2025 and folded it into its platform as Fivetran Activations, and if you go to the old getcensus.com now you…
Updated for July 2026. Wicked Reports is good at a specific thing: tying revenue back to first touch over long windows, and reading LTV by cohort for businesses where the…
Updated for July 2026. Polar Analytics is a genuinely good data platform, so the reasons people shop for alternatives tend to be about fit rather than quality. The GMV-based bill…
Updated for July 2026. The people asking me about Northbeam alternatives usually land there for one of three reasons. The commitment is steep, since there is no free trial and…
Refreshed for July 2026. Most people who ask me about Triple Whale alternatives are leaving for one of four reasons: the GMV-based bill kept climbing as the store grew, they…
Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.
Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.