Kissmetrics has been around since 2008, and it still gets shortlisted by operators who want customer-level behavioral analytics rather than another pageview counter. It tracks people across sessions, builds funnels…

Most Shopify brands start measurement the same way. You lean on Shopify’s native analytics and the numbers inside Meta and Google, maybe bolt on a cheap attribution or profit app,…

Dema is a commerce intelligence platform out of Europe that tries to put profit, inventory, customers, and marketing in one model. Connect Shopify and your ad platforms and it builds…

Paramark is a marketing measurement platform that combines marketing mix modeling, incrementality testing, and a growth advisory layer in one engagement. The bet is that MMM plus experiments, interpreted by…

INCRMNTAL measures incrementality without holdouts. Instead of pausing a channel in test markets and watching what happens, it runs always-on causal models over your natural budget fluctuations and reports where…

Attribuly is a Shopify-native attribution app that leans hard on server-side tracking. It captures purchase events across browser and server, dedupes them, and pushes cleaner conversions back to Meta, Google,…

Fairing (you might remember it as Enquire Labs) is the post-purchase survey tool a huge number of Shopify brands reach for first. It drops a short survey on the order…

Tatari is the platform a lot of DTC brands use to treat television like a performance channel. It buys across linear, streaming, and online video from one place, drops a…

RudderStack is a customer data platform built for people who are comfortable in a data warehouse. Instead of storing your customer data in its own black box, it runs warehouse-native,…

TrueProfit does one job and does it well. It sits on your Shopify store and tells you your real net profit in close to real time, after COGS, shipping, transaction…