A disclosure first, because it matters more than usual on a head-to-head. ThoughtMetric sponsors this site. I have tried to write this the way I would if it did not,…

Polar Analytics sits in a crowded part of the market, but it is not crowded with tools that do the same thing. Polar is a business intelligence platform for Shopify…

Agencies that run paid media for e-commerce brands usually need two separate things from their measurement stack, and most tools only do one of them well. The first is attribution…

Triple Whale is hard to compare against a single competitor because it is really three products sold as one. There is the attribution layer, built on the Triple Pixel and…

Polar Analytics is a good product with a specific shape. It is a business intelligence platform for Shopify brands: connectors to your whole stack, dashboards you build, an AI assistant,…

Shopify’s own analytics is better than most operators give it credit for. Sales, orders, sessions, conversion rate, top products, returning customer rate, and sales by traffic source are all there,…

Shopify Plus brands usually come to attribution with a different set of problems than smaller stores. The checkout is no longer something you customize with scripts. There are often expansion…

Attribution is one of the few software categories where a free trial can mislead you. Most of these tools only start collecting touchpoint data on the day you install their…

Rockerbox earns its reputation on measurement problems most Shopify brands do not have. It was built to pull TV, podcast, direct mail, affiliate, and programmatic spend into the same system…

Most of the Northbeam conversations I have with smaller Shopify operators start the same way. Someone on the team saw Northbeam recommended in a podcast or a Slack group, opened…