If your store does under roughly $1M a year, the real question is less which Triple Whale alternative is best and more how much measurement you need at all. At…

When someone tells me they want a cheaper Triple Whale alternative, I ask two things: what they pay now, and what they will pay next year. With Triple Whale those…

Most switches from Triple Whale I hear about start with the renewal quote. Paid plans are priced by annual GMV and run on twelve-month subscriptions, so a brand that grew…

DoubleVerify announced in February 2025 that it would buy Rockerbox in an $85 million cash deal, and the acquisition closed that March. DoubleVerify’s stated plan was to connect Rockerbox’s attribution,…

The easiest e-commerce attribution tool is one you can install from your store’s app marketplace, connect to your ad accounts with a login screen, and read without a data team.…

Meta’s reported ROAS is inaccurate because it measures something broader than the sales your ads caused. It credits Meta with any purchase that happens inside its attribution windows after a…

You tell which ads are bringing in sales by matching individual orders to individual ads with a measurement source that is not the ad platform, then looking at new-customer orders…

Most attribution tools are easy to install. Fewer are easy to trust, and almost none are easy to understand on the first day. When an operator asks me for an…

Between late August and the first of October, ThoughtMetric, which sponsors this blog, added four ad platform integrations that pull each channel into its own attribution reports: ChatGPT Ads on…

Yes, and the integration is straightforward. Criteo has an API like any major ad platform, and attribution tools pull its spend and match it against orders. ThoughtMetric, which sponsors this…