The Ecomm Analyst

Growing stores, one honest take at a time.

Category: Uncategorized

  • Custom dashboards for e-commerce brands: the ones worth using

    Every e-commerce tool sells you a dashboard. Shopify has one, Klaviyo has one, Meta and Google each have their own, and your 3PL probably has one too. The problem is…

  • The Best E-commerce Attribution Tools in 2026

    Attribution in 2026 looks nothing like it did in 2021. Platform pixels under-report, iOS keeps eroding client-side tracking, and AI-driven discovery is rerouting parts of the funnel that ad managers…

  • My E-commerce Marketing Stack

    I get asked all the time what tools I use to run my Shopify store and manage campaigns for clients. After years of testing (and canceling) software, I’ve landed on…

  • The AI Traffic I’m Seeing in My Attribution Reports

    Every newsletter I open right now wants me to believe that ChatGPT is about to replace Google. “14% of e-commerce revenue is coming from AI” “Agentic commerce is here.” “Rewrite…

  • The Case for Plugging Your Marketing Tools Into AI

    If you’ve been anywhere near Claude, ChatGPT, or really any AI tool in the last few months, you’ve probably seen the word “connector” pop up.  AI connectors let your AI…

  • A Closer Look at Shopify’s AI Tools for E-Commerce Brands

    Shopify recently rolled out a native AI-powered store builder, and it deserves attention from anyone selling on the platform. The tool takes a short business description and generates fully designed,…

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About

Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.

Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.