Agencies that run paid media for e-commerce brands usually need two separate things from their measurement stack, and most tools only do one of them well. The first is attribution the client will believe, ideally from a source that is not the ad platform grading its own homework. The second is reporting the client can actually read, with your logo on it, delivered on a schedule, without someone on your team rebuilding a deck every month.
Reporting tools pull numbers from the ad platforms and present them nicely, which means they inherit every overlap between Meta and Google claiming the same order. Attribution tools fix the numbers but were often built for an in-house team looking at one store. The setups that work for agencies either find one tool that covers both reasonably, or pair one of each on purpose. I covered the multi-store angle in attribution tools for agencies managing multiple stores. This post is about the client-facing side.
1. AgencyAnalytics
AgencyAnalytics is the reporting layer most agencies already know. Its pricing page lists a single Core plan at $20 per client per month billed annually, with 20 percent saved over monthly billing, and volume pricing for agencies with 25 or more clients. Every client gets unlimited data sources, reports, dashboards, and staff accounts, a white-labeled client portal with custom domain and email, scheduled reports, alerts, benchmarks, and MCP access for ChatGPT and Claude. There is a 14-day trial with no credit card. What it does not do is attribution. It reports what Meta, Google, and Shopify tell it, so pair it with an attribution source if your clients are asking which channel really drove the sale.
2. ThoughtMetric
ThoughtMetric is the option here that covers attribution and a client-facing view in one tool. (Disclosure: ThoughtMetric sponsors this site.) Its agency partner program includes white-labeling the dashboard with your agency logo, recurring revenue share, and priority support. Each client is a fully separate account you switch between from one dropdown, with its own attribution settings and data. Pricing is per store on pageviews, starting at $99 a month for 50,000, with unlimited users and integrations, so giving every client stakeholder a login costs nothing extra. The trade-off is presentation. It is an attribution dashboard, not a slide-deck builder, so agencies that send polished monthly decks often still export into a reporting tool.
3. Whatagraph
Whatagraph is the reporting layer for agencies that care most about how the report looks. Its plan overview lists a free plan, Start at €249 a month or €199 a month billed annually, Boost at €624 or €499 annually, and a custom Max plan. Pricing is in euros, which is worth noting for US agencies doing budget math. Like AgencyAnalytics, it reports platform numbers rather than producing its own attribution, so the same pairing advice applies.
4. Northbeam
Northbeam has an unusual agency angle. Its Growth tier is sold only through preferred agency partners, aimed at seven-figure brands spending under $200K a month on ads, with the Northbeam fee built into the agency engagement. For a partner agency, that turns measurement into part of the retainer. For everyone else, Starter is listed from $1,500 a month per brand, which limits it to clients large enough to absorb that. If you resell Growth, break out the software cost on its own invoice line so the client can see what they pay for measurement versus media buying.
5. Triple Whale
Triple Whale is where many agency clients already are, so you will inherit it whether you pick it or not. The free plan gives each store the Triple Pixel, first and last click attribution, and ten users, which is a reasonable baseline for a small client. Paid plans start at $219 a month for Foundation on its Shopify listing, scale with each client’s GMV, and are 12-month subscriptions, so the commitment usually belongs on the client’s contract, not yours. Before you build your reporting process around it, confirm who owns the account if the relationship ends.
How I would set it up
For a small agency with a handful of e-commerce clients, one attribution tool with white-labeling is usually enough, because the client is paying you for decisions, not decks. Once you have 15 or more clients across e-commerce and lead gen, the reporting layer starts paying for itself in hours saved, and the cleanest setup is attribution feeding the numbers and a reporting tool presenting them. Whichever way you go, agree with each client up front which number is the source of truth for performance fees. Having that argument after a bad month is much harder.
One more thing worth checking is account ownership. If the attribution tool sits on the agency’s account and the client leaves, their history usually leaves with you, and pixel data does not transfer to a new tool. Putting the subscription in the client’s name avoids an awkward offboarding.
Choosing
- Need branded, scheduled reports across many clients and channels? AgencyAnalytics, paired with an attribution source.
- Want attribution and a white-labeled client view in one tool at a per-store price? ThoughtMetric (our sponsor).
- Report design matters most and euro pricing is fine? Whatagraph.
- You are a Northbeam partner with seven-figure clients? Ask about Growth.
- Clients already run Triple Whale? Report from it, and keep the contract in the client’s name.
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