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Most analytics dashboards give you absolute numbers. Sessions, add to carts, checkouts started, orders, revenue. They’re useful, but they’re not where the interesting signal lives. The interesting signal is in…
There’s a class of marketing channels that pixels can’t see. Someone hears about you on a podcast. A friend texts them a link. They watch a YouTube review on a…
A few months back I was helping a brand evaluate their Meta creative. They had one ad that was clearly the winner. Inside Ads Manager it was crushing: 4.2 ROAS,…
Ask most operators how their store is doing and you’ll get a single number back. “We did $480K last month, up 12% year over year.” That’s the number on the…
If you’ve been around DTC long enough, the platform debate gets weirdly tribal. Shopify people think Woo is amateur hour. Woo people think Shopify is a walled garden. Magento people…
There’s a moment most operators hit somewhere around year two. You’ve graduated from staring at Shopify’s default analytics. You’ve outgrown Meta Ads Manager’s stock dashboards. You’ve built a few Looker…
Peel Insights is purpose-built for one of the harder questions in ecommerce analytics: what does retention actually look like? The platform goes deep on cohort analysis, RFM segmentation, market basket…
Aimerce sits in a category that’s easy to confuse with attribution but really isn’t one. The product is a server-side tracking and first-party data tool, with the Durable Pixel as…
Google Analytics is the default. Every Shopify store has it installed by day one, and for most operators, it’s the first attribution tool they ever touched. The catch is that…
Most attribution tools assume the conversion is a checkout. Ruler Analytics doesn’t. It’s built for businesses where the conversion is a phone call, a form fill, or a closed deal…
Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.
Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.
The Ecomm Analyst 