The Ecomm Analyst

Unbounce is retiring LeadsRx. The platform is scheduled to be fully discontinued on October 30, 2026, subscriptions terminate automatically on that date, and no renewals or extensions are being offered. Support continues through the wind-down, and you can export your data, but after that date the account is gone.

If you are running a store on LeadsRx, that gives you roughly three and a half months. This is not a leisurely evaluation. It is a migration with a deadline.

The thing nobody tells you about switching attribution tools

Attribution platforms do not import each other’s historical touchpoint data. The data models are incompatible at the session and identifier level. Whatever you pick, its lookback window starts the day you install the pixel, not the day you signed up.

That has one practical consequence. Install the replacement now, not in October. Run both in parallel for 30 to 60 days so you have overlapping data to compare against, and so you are not walking into Q4 with a tool that has two weeks of history. Export your LeadsRx data anyway (CSV and API exports are available), not because you can load it anywhere, but because you will want to argue with the new numbers.

Also worth being honest about what LeadsRx actually was. It was built for omnichannel measurement across radio, TV, podcast, OTT, and offline, with a universal pixel stitching it together. That breadth is why enterprise advertisers and agencies liked it. It is also why most e-commerce brands were paying for coverage they never touched. If your media mix is Meta, Google, TikTok, and email, you were using maybe a third of the product.

Five replacements, ranked for e-commerce operators

1. Rockerbox

Rockerbox is the closest like-for-like if you genuinely used the offline and broadcast side of LeadsRx. It runs multi-touch attribution, marketing mix modeling, and incrementality testing off one deduplicated data foundation, and it handles digital plus offline in the same view.

The catch is cost and lift. Rockerbox does not publish prices. Buyer-disclosed contract data on Vendr puts brands spending $100k to $500k per month on paid media at roughly $40k to $90k in annual contracts, with implementation on top. Reviewers consistently flag the initial setup as developer-heavy. If you are under $20M in revenue, this is almost certainly not your tool, and I say that having covered Rockerbox alternatives at length.

2. ThoughtMetric

ThoughtMetric sponsors this site, so read this entry with that in mind. I have put it second rather than first because it does not replace everything LeadsRx did, and pretending otherwise would be useless to you.

What it does cover is the part most stores actually used. Pricing starts at $99 per month for up to 50,000 pageviews and scales on pageview tiers, with every feature included in every tier rather than gated behind upgrades. You get five attribution models, server-side tagging, Conversion API integrations for Meta and Google, post-purchase surveys as a first-party signal, and configurable lookback windows from 7 to 90 days.

What it does not do is marketing mix modeling or broadcast measurement. If radio and linear TV were why you bought LeadsRx, keep reading.

3. Northbeam

Northbeam is the premium digital-first option. The Starter plan begins at $1,500 per month for brands under $1.5M in annual media spend, is Shopify-only, and bills monthly on data volume. Professional and Enterprise are quote-based and aimed at brands spending more than $250k and $500k per month respectively.

The differentiator is deterministic view-through attribution, which matters if a lot of your spend is upper-funnel video that nobody clicks. The problem is that $1,500 per month is a real number for a brand doing $3M. I have written more on Northbeam alternatives if that is where you land.

4. Wicked Reports

Wicked Reports is the pick if your customer journey is long and email-heavy, which describes a lot of LeadsRx refugees. Its whole reputation is built on lifetime lookback and cohort LTV, and it integrates deeply with CRMs and carts rather than just ad platforms.

Pricing is revenue-banded. In the lowest band (under $2.5M annual revenue) the tiers run $499, $699, and $999 per month, with add-ons at $199 each on the lower two. Enterprise starts at $4,999. The band structure means your bill climbs as you grow, which is either aligned incentives or a tax on success depending on your mood. More in my Wicked Reports alternatives writeup.

5. AnyTrack

AnyTrack is the cheap insurance policy. There is a free tier at 5,000 sessions per month, then Starter at $100 (100,000 sessions, one site), Personal at $150 (500,000 sessions, three sites), and Advance at $300 (3M sessions, ten sites). Overages run $0.20 to $0.40 per thousand sessions.

Be clear about what this is. It is a conversion tracking and data orchestration layer, not an analysis platform. It keeps clean server-side signal flowing back to Meta and Google so your ad algorithms do not go blind, and it gives you a basic attribution report. If your LeadsRx usage was really just “make sure the pixel fires and the numbers are not lying,” this is the lowest-cost way to not lose that on October 30. See also AnyTrack alternatives.

What I would actually do

Decide by the end of August. Install by early September. Run parallel through September and October, compare the two sets of numbers while you still have both, and go into Q4 with a tool that has real history behind it rather than a fresh pixel and a hard deadline.

The shutdown is annoying, but it is also a free excuse to stop paying for omnichannel breadth you were not using. Most brands migrating off LeadsRx will end up spending less and understanding more.