Shopify Collabs tracks affiliate sales through each creator’s unique link and discount code, and it uses those to calculate and pay commissions. That tracking is good enough to pay creators…

Measure Meta partnership ads the way you measure any other Meta ad, at the ad level, in a tool that does not grade its own homework, with every ad tagged…

Furniture and home goods are the hardest category I know of for click-based attribution. Customers research for weeks, order swatches, visit a showroom if you have one, wait for a…

Supplement brands deal with an unusual mix of measurement problems. Meta and Google restrict how you can advertise and what you can claim, which pushes more spend into creators and…

Measure a Shopify quiz as a step in the buying journey, not as a marketing channel. The quiz app will report revenue from everyone who took the quiz and then…

Beauty and skincare brands break attribution in three specific ways. Discovery happens through creators, often on TikTok or Instagram, where nobody clicks. Repeat purchase is the business model, so first-order…

High-AOV brands have a measurement problem that cheaper products mostly do not. When an order is $600 or $2,000, customers take longer to decide. They read reviews, compare, leave, and…

Rockerbox and Northbeam sit at the upper end of the attribution market. Both sell multi-touch attribution plus heavier methods like media mix modeling and incrementality testing, and both are usually…

Hyros and Triple Whale end up on the same shortlist more often than they should. Both promise better numbers than Meta Ads Manager, both sell to e-commerce brands, and both…

“E-commerce analytics” covers at least six different jobs, and most tool lists mix them together. That is how brands end up with three dashboards that all show revenue and none…