Fairing (you might remember it as Enquire Labs) is the post-purchase survey tool a huge number of Shopify brands reach for first. It drops a short survey on the order…

Tatari is the platform a lot of DTC brands use to treat television like a performance channel. It buys across linear, streaming, and online video from one place, drops a…

RudderStack is a customer data platform built for people who are comfortable in a data warehouse. Instead of storing your customer data in its own black box, it runs warehouse-native,…

TrueProfit does one job and does it well. It sits on your Shopify store and tells you your real net profit in close to real time, after COGS, shipping, transaction…

Fospha has built a real reputation as a full-funnel measurement platform. It runs a daily media mix model that pulls impression and spend data across your channels (and across marketplaces…

GA4 is free, which is most of the reason it is everywhere. The standard version costs nothing, and the enterprise tier, Analytics 360, starts around $50,000 a year on a…

Varos tells you whether a bad week is you or the whole market, through a real-time DTC benchmarking co-op. Five alternatives, plus the case for fixing your own numbers before…

Motion is the category leader in creative analytics, but it is priced for $50k-a-month spenders and only as good as the attribution feeding it. Five alternatives, from cheaper tools to…

SourceMedium is a managed warehouse you own without hiring a data team. It is also easy to over-buy. Five alternatives, from lighter dashboards to focused attribution, and how to tell…

Littledata is the gold standard for Shopify server-side tracking, especially on subscriptions. But clean data is not the same as attribution. Five alternatives, and how to tell which problem you…