Sweet Analytics is a UK-built ecommerce marketing and customer analytics platform. It pulls your sales and marketing data into one place, builds a single customer view, and runs its own…
Stape is the most popular way to host a server-side Google Tag Manager container without standing up your own cloud infrastructure. It gives you managed sGTM hosting, a template library…
KnoCommerce (KNO) is one of the better post-purchase survey tools for Shopify. It drops a survey on the thank-you page asking how customers heard about you and what drove the…
Databox is a KPI dashboard tool. It pulls metrics from Shopify, GA4, your ad accounts, Klaviyo, and dozens of other sources into one place so you can stop screenshotting numbers…
Kissmetrics has been around since 2008, and it still gets shortlisted by operators who want customer-level behavioral analytics rather than another pageview counter. It tracks people across sessions, builds funnels…
Most Shopify brands start measurement the same way. You lean on Shopify’s native analytics and the numbers inside Meta and Google, maybe bolt on a cheap attribution or profit app,…
Dema is a commerce intelligence platform out of Europe that tries to put profit, inventory, customers, and marketing in one model. Connect Shopify and your ad platforms and it builds…
Paramark is a marketing measurement platform that combines marketing mix modeling, incrementality testing, and a growth advisory layer in one engagement. The bet is that MMM plus experiments, interpreted by…
INCRMNTAL measures incrementality without holdouts. Instead of pausing a channel in test markets and watching what happens, it runs always-on causal models over your natural budget fluctuations and reports where…
Attribuly is a Shopify-native attribution app that leans hard on server-side tracking. It captures purchase events across browser and server, dedupes them, and pushes cleaner conversions back to Meta, Google,…
Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.
Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.