Triple Whale’s free plan gives you first and last click attribution. Multi-touch, the part most brands actually want, starts on the paid Foundation plan, which its Shopify listing shows from $219 a month, scaling with annual GMV on a 12-month subscription. If what you are shopping for is multi-touch attribution itself, rather than the BI layer and Moby AI features that come bundled with it, there are tools built around that one job.
I looked at each one for three things: which models it actually offers, whether it accounts for ad views or only clicks, and what the vendor’s own pricing page says it costs. The order reflects fit for a Shopify brand spending across more than one paid channel.
Northbeam
Northbeam has the deepest model on this list and the highest price. Its Clicks plus Deterministic Views model gives structured credit to ad impressions, which matters if much of your budget is prospecting on Meta, YouTube, or CTV, where people see an ad and buy later through search. Starter is listed from $1,500 a month for brands spending under $1.5 million a year on ads, month-to-month on Shopify. If your complaint about Triple Whale is that you do not trust its numbers on upper-funnel spend, this is the most direct upgrade. If your spend is mostly search and retargeting, you are paying for modeling you will not lean on. More in is Northbeam worth it for a brand under $20M.
Lebesgue
Lebesgue sells its analytics and its attribution separately, which makes the multi-touch piece easy to isolate. The analytics plans are a free tier, Ultimate at $79 a month, and Ultimate AI at $149 a month. Attribution comes from Le Pixel, a first-party pixel sold as an add-on with revenue-based pricing, on top of a paid analytics plan. Le Pixel’s attribution includes first and last touch, four multi-touch models (full credit, linear, position-based, and time decay), plus Shapley value attribution and Lebesgue’s own model. Check the Le Pixel price for your revenue band on its pricing page, since the combined bill is the figure to compare. It suits brands that also want the competitor tracking and benchmarks Lebesgue is known for.
Wicked Reports
Wicked Reports approaches multi-touch from the lifetime value side. It credits channels for the customers they bring in over time, not only the first order, which is the right lens if you sell subscriptions or consumables and a channel’s real value shows up on the third order. Its pricing page uses revenue bands. In the lowest band, up to $2.5M in annual revenue, Measure is $499 a month, Scale is $699, and Maximize is $999, and Measure already includes cohort and LTV reporting with a lifetime lookback. No free trial is listed. It is more than a small single-channel brand needs, but for repeat-driven businesses it answers a question a first-order view cannot.
ThoughtMetric
ThoughtMetric is the option if you want multi-touch attribution at a published price without paying for a BI suite. (Disclosure: ThoughtMetric sponsors this site.) It offers five models: first touch, last touch, linear paid, position based, and its own multi-touch model, with a configurable lookback window. It also folds post-purchase survey answers into the attribution to fill gaps pixels miss. Pricing is on monthly pageviews instead of GMV, starting at $99 a month for 50,000 pageviews, with every feature on every plan, monthly or annual billing, and a 14-day trial. Server-side tracking, conversion data sent back to Meta and Google, and AI connectors for Claude and ChatGPT are included. It does not model view-through conversions the way Northbeam does, so brands with heavy upper-funnel video spend should weigh that. The direct comparison is in ThoughtMetric vs Triple Whale.
Attribuly
Attribuly is the cheapest way into multi-touch here, with a catch in how the bill is counted. Pro is priced on credits, starting at $8 a month billed annually for 40,000 credits, with a 7-day trial and a 1-year lookback. It includes multi-touch attribution with first click, last click, linear, and position models. Custom models and Full Impact AI, its model that measures views as well as clicks, are on Enterprise, which starts at $1,000 a month. Credits count events: tracking an event costs one, syncing an event to an email platform like Klaviyo costs 60, and capturing an anonymous visitor’s email costs 600, so heavy use of its cart recovery features moves you up tiers quickly. The product has been leaning toward that cart recovery side, so make sure attribution is the part you are buying.
Where Triple Whale still wins
If you use the whole bundle. None of these five combine multi-touch attribution with a BI layer that has a SQL editor, custom metrics, and cohorts, plus an AI agent that can take actions in your ad accounts. A team that uses all of that weekly would need two or three of these tools to replace it. The case for switching is strongest when attribution is the only part of Triple Whale anyone opens.
Whichever way you go, run the new tool alongside Triple Whale for at least one purchase cycle, because pixel-based history does not transfer, and time the change around your renewal date. I covered the rest in what to check before switching from Triple Whale.
Picking one
- Heavy upper-funnel spend and a budget for deeper modeling? Northbeam.
- Want competitor benchmarks alongside attribution, priced in pieces? Lebesgue with Le Pixel.
- Repeat purchases drive the business? Wicked Reports.
- Want multi-touch and surveys at a pageview price with everything included? ThoughtMetric (our sponsor).
- Small store, tight budget, and using Klaviyo cart recovery anyway? Attribuly.
- Using attribution, BI, and Moby every week? Stay on Triple Whale.
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