The Ecomm Analyst

Woopra’s Pro plan starts at $999 per month. That is the first thing worth saying out loud, because a lot of the listicles covering Woopra still describe a free tier that no longer exists in any useful form. There is a 30-day trial, and after that the entry tier begins at five million events per month with 24-month retention and 50 seats. Enterprise is custom.

The event definition matters too. Woopra counts pageviews, downloads, custom actions, and property changes as events. Every time a customer profile attribute updates, that is an event against your quota. On a store with a decent catalog and an active email list, event counts inflate faster than you expect, and overage fees apply once you cross the line.

Why store operators end up here

Woopra is a customer journey and product analytics tool. It is genuinely good at what it does, which is showing you an individual person’s full timeline across touchpoints and letting you build funnels and retention reports off it.

The problem is that most e-commerce brands bought it to answer a different question. They wanted to know which channel and which campaign drove the order. Woopra can approximate that, but you are paying product analytics prices for an attribution answer, and you are doing the stitching yourself. If the reports you actually open every Monday are channel-level, you bought the wrong category of tool.

Five alternatives, ranked

1. ThoughtMetric

ThoughtMetric sponsors this site, and I want to be direct about why it is first here rather than buried politely in the middle. It is not because it is a better product analytics tool than Woopra. It is not one at all.

It is first because for a Shopify or WooCommerce store, it answers the question most Woopra users were paying $999 a month to approximate, and it starts at $99 per month on pageview-based tiers with every feature included at every tier. You get multi-touch attribution across five models, full customer journey paths, server-side tagging, Conversion API for Meta and Google, post-purchase surveys, and product revenue by channel.

If you have a real app with in-product funnels and feature adoption questions, stop here and go to the next four. This does not replace product analytics.

2. Mixpanel

Mixpanel is the straightforward like-for-like if you genuinely need behavioral analytics. The free tier covers one million events per month. Beyond that, the Growth tier bills on event volume at roughly $0.00028 per event, which for most mid-size stores lands somewhere between “barely noticeable” and “a fraction of Woopra.”

It has expanded a lot since 2024, adding session replay, heatmaps, experiments, and feature flags alongside core funnels and retention. Instrumentation is manual, which means engineering time up front and precision afterward. See Mixpanel alternatives for the wider comparison.

3. PostHog

PostHog gives you one million analytics events per month free, then charges roughly $0.00031 per event, with session replay, feature flags, experiments, and surveys priced separately on the same usage model. It is open source and self-hostable if you have data residency requirements.

The pricing is the most transparent in this category by a distance. The cost is that it is built for engineers. If nobody on your team wants to own the setup, the free tier will stay free because you will never fully instrument it. Self-hosting is not actually free either, since you trade a subscription for cloud bills and maintenance. More in PostHog alternatives.

4. Amplitude

Amplitude is the enterprise answer, and its pricing page is a poor guide to what you will pay. The Plus plan lists at $49 per month, and there is a free Starter tier. Amplitude moved from monthly-tracked-user pricing to a volume-based model in July 2026.

The number worth knowing is from Vendr’s dataset of 237 Amplitude deals, which puts the median buyer at around $64,700 per year. That is the real center of gravity. Amplitude is excellent if you have analysts on staff and a product complex enough to justify them. For a DTC brand under $20M it is a lot of platform and a steep learning curve. See Amplitude alternatives.

5. Heap

Heap is the autocapture option. It records clicks, form submissions, and pageviews automatically, then lets you define events retroactively, which means you can answer questions you did not think to instrument six months ago. That is a real advantage over Mixpanel and Woopra both.

It was acquired by Contentsquare in 2023 and folded into a broader digital experience suite. There is a free starter tier, and higher tiers are quote-based, which in practice means it lands closer to the enterprise end than the entry end. If you have no engineering resource and need to move fast, it is the fastest of these to first insight. More in Heap alternatives.

The question to actually answer

Pull up your Woopra account and look at which reports you opened in the last month. If they are journey and path reports where the interesting variable is the marketing source, you have an attribution problem wearing a product analytics costume, and you can solve it for a tenth of the price.

If they are funnel and retention reports where the interesting variable is what happens on-site or in-app, you need a real product analytics tool, and the honest ranking there is Mixpanel or PostHog depending on whether you would rather pay money or pay engineering time.

Very few stores need both. Almost nobody needs both at $999 per month.