The Ecomm Analyst

Recast built its reputation on doing media mix modeling well. The methodology is Bayesian, time-series-based, and calibrated against incrementality tests when brands can provide them. For the right kind of brand (eight-figure paid media spend, a data team that can engage with the model, a willingness to wait weeks for outputs to settle), it is one of the more credible MMM products in the market. Pricing is not public and starts in the enterprise tier, typically $5,000 a month and up.

The reasons brands look elsewhere are not about whether the methodology works. They are usually that the price is too steep relative to media spend, that the model takes longer to calibrate than the marketing team has patience for, or that what the brand actually needs is a daily reporting tool with attribution, not a quarterly MMM exercise.

Here is where I would point you instead, depending on what you actually wanted Recast to do.

ThoughtMetric

ThoughtMetric is what I use, and for most brands that started shopping for MMM because attribution was confusing, it is the more honest answer. Multi-touch attribution across paid, organic, email, and post-purchase survey data. Cohort and LTV views built in. Custom reports for the slices you actually care about. Pricing starts at $99 a month and scales by pageviews. Setup takes a few minutes, not the months that come with proper MMM. The tradeoff is that ThoughtMetric is not running a Bayesian model on your media spend. If your real question is what is incremental on Meta this quarter, you will still need to run holdout tests yourself. For brands under $50M, the honest answer is that they need attribution more than they need MMM, and ThoughtMetric covers that ground at a fraction of the cost.

Northbeam

Northbeam sits closest to Recast in ambition without the full MMM-services overhead. Algorithmic multi-touch attribution as the core, with media mix modeling as an add-on for brands that want it. Pricing typically starts around $1,500 a month and goes up. The methodology is MTA-led rather than MMM-led, so if you specifically wanted Recast for the Bayesian time-series approach, Northbeam is a different product philosophically. What Northbeam does well is give big-spend brands a credible attribution platform without the multi-month services engagement that comes with proper MMM tools.

Measured

Measured is the closest direct peer on methodology. Causal incrementality testing combined with MMM, used by brands like Paramount, Crocs, and Yeti. Pricing is not public and starts above $2,000 a month, typically scaling into five figures monthly for serious media programs. The services layer is heavier than Recast, with Measured running tests for you rather than handing you a model to interpret. If you wanted Recast because you wanted rigorous incrementality measurement but you also wanted someone else operating the system, Measured is the natural step up.

Haus

Haus is the MMM and experiments platform that has been pulling DTC brands away from both Recast and Measured over the last two years. The methodology is closer to Measured (geo-holdout incrementality combined with MMM), the product feel is more operator-friendly, and the pricing is not public but tends to come in below Measured for similar scope. If you wanted Recast for the model but the price was the blocker, Haus is the most credible alternative pitch in the market right now.

Triple Whale

Triple Whale is on this list because most teams asking for MMM are actually asking for a number we can trust. Triple Whale solves that by being the dashboard the marketing team actually opens, with pixel attribution, post-purchase surveys, and creative-level reporting in one place. It is not running MMM at Recast level. What it does is keep paid media decisions running on a daily cadence with reasonable confidence in the underlying data. If your team was going to ignore the Recast outputs anyway and run on dashboards, Triple Whale solves that operational problem first.

How to pick

• If you want clean attribution without enterprise overhead, ThoughtMetric.
• If you want a big-spend attribution platform with MMM as an add-on, Northbeam.
• If you want a fully services-led incrementality platform, Measured.
• If you want MMM and experiments at a more realistic price point, Haus.
• If your team needs a daily dashboard more than a quarterly model, Triple Whale.

Most brands shopping for Recast alternatives have a similar realization. The methodology is impressive but the operating cost is steep, and what they actually need is a tool the team will use weekly. Pick lighter when the use case is daily decisions. Pick a peer like Haus or Measured when the use case is genuinely a quarterly media planning model. Picking by use case will save you more money than picking by methodology.