Most brands under a few million in revenue do not have anyone whose job is measurement. The founder is doing it at night, or a generalist marketer is squeezing it…

Decile is a customer intelligence platform for mid-market e-commerce brands. It starts from your actual transaction data, enriches it with hundreds of demographic and psychographic attributes, and turns that into…

Haus is an incrementality platform built around geo experiments. Instead of trusting platform-reported ROAS or last-click attribution, it splits regions into test and control groups, runs holdouts using synthetic controls…

Prescient AI is a marketing mix modeling platform that has made a lot of noise by rebuilding MMM for the daily-decision era. The pitch is that traditional MMM was slow,…

Tydo started as a clean analytics dashboard for DTC brands and has spent the last couple of years moving upmarket into AI customer intelligence. The current product unifies Shopify, Amazon,…

TrueROAS is a Shopify ad attribution app built by a founder in Sweden who, by his own telling, coded the original tracking algorithm in a basement to solve his own…

ThoughtMetric and Wicked Reports are both multi-touch attribution tools, but they’re aimed at different kinds of businesses and built in different eras. I use ThoughtMetric across client stores, so take…

ThoughtMetric and Daasity both serve e-commerce brands that have outgrown basic reporting, but they operate at different layers of the stack. I use ThoughtMetric across client stores, so that’s my…

ThoughtMetric and BeProfit get mentioned together, but they’re not really competitors. I use ThoughtMetric across client stores, so that’s my bias. BeProfit is a profit tracker, and once you see…

ThoughtMetric and Peel Insights both promise deeper analytics than your store’s native reporting, but they specialize in different things. I use ThoughtMetric across client stores, so take the bias as…