There is no single good ROAS. A 4x return is bad if your contribution margin is 20 percent, and a 1.8x return can be perfectly healthy if your margin is…

No, not in any way you will notice. A single well-built attribution pixel loads asynchronously and adds a trivial amount of work to a page load. The stores I see…

Yes, attribution tools work with Performance Max, but with one limitation you need to understand before you buy anything. They can tell you what PMax drove in total, and they…

Metabase gets recommended to e-commerce operators more often than it should be. It is a good product. The open source edition is genuinely free, the query builder is friendly enough…

Better Reports is one of the stronger custom reporting apps on Shopify. It reaches data Shopify’s native reports will not touch, including tags, metafields, and line-item properties, and the report…

ProfitMetrics has a narrow pitch and it executes on it. It calculates profit at the order level, then pushes that profit figure back into Google Ads and Meta so the…

Yes, attribution tools work with TikTok ads, and every major platform in this category has a TikTok integration. The useful question is a different one. TikTok is harder to measure…

Most attribution tools handle refunds by subtracting the refunded amount from the order they already attributed, which means the channel that got credit for the sale also absorbs the loss.…

Mipler is a good Shopify reporting app. There is a free tier that covers stores under 1,000 orders with more than a hundred built-in reports, paid plans start at $9.99…

NestAds is one of the cheaper ways to get real ad tracking onto a Shopify store, and for a lot of brands that is exactly the right call. The Pro…