Yes. Most e-commerce attribution tools integrate with Klaviyo directly, and the integration does something more useful than just importing your email revenue. It puts email and SMS on the same…

The first time I looked at a multi-market store’s attribution data, the blended ROAS was wrong by roughly nine percent and nobody could tell me why. The answer was boring.…

Every attribution tool on the market writes its homepage for Shopify. Read enough of them and you would think BigCommerce quietly shut down in 2019. It did not, and the…

I have had ThoughtMetric connected to Claude for a while now. ThoughtMetric sponsors this blog, and I want to be specific rather than enthusiastic, so this is the actual list…

Connecting ThoughtMetric to Claude takes about five minutes and the work is all on the Claude side. You add ThoughtMetric as a connector, authorize it against your account, and the…

ThoughtMetric’s MCP server, which the company markets as AI Connectors, lets you query your attribution data from Claude or ChatGPT in plain language instead of opening a dashboard. It exposes…

Google Ads ROAS is usually higher than Meta ROAS because Google is capturing demand that already exists while Meta is creating it. A large share of Google’s reported revenue comes…

New customer ROAS is attributed revenue from first-time buyers divided by ad spend. It answers a narrower question than blended ROAS, which is whether your advertising is bringing in people…

Read promotional ROAS against the discount, not against your normal benchmark. A 6.0 ROAS during a 30 percent off weekend can be worth less than a 3.0 in a normal…

ROAS drops as you increase spend because you buy your cheapest conversions first. The people easiest to convert, the ones already searching for you or already on your list, get…