Because they are both telling the truth about a journey they can only see part of. A customer clicked a Meta ad on Tuesday, searched your brand name on Google…

Data driven attribution is a model built by the ad platform from your own conversion paths, which assigns fractional credit to each touchpoint based on patterns it finds in paths…

Short version first. Use last click as your default reporting model, keep one other model available as a cross check, and stop expecting either one to tell you what caused…

Shop Pay orders track normally. Shop app orders mostly do not. They get lumped together in conversation because both have Shopify branding on them, but from a tracking perspective they…

It broke a lot of tracking, and if yours survived it is because someone updated it. Checkout extensibility itself does not prevent attribution. What it removed was the mechanism most…

Mostly no, and it is worth understanding why before you buy something expecting otherwise. Attribution tools can usually see your Shopify POS orders, because those orders live in the same…

Conversios is one of the more popular ways to get GA4 working properly on a Shopify store without touching theme code. It ships a prebuilt ecommerce data layer, wires up…

Assisty shows up constantly when Shopify operators go looking for better reporting than the admin gives them. Free tier, hundreds of reviews, a long list of custom reports. What is…

An analytics tool tells you what happened on your site. An attribution tool tells you what caused it. Analytics counts sessions, pageviews, conversion rate, and on-site behaviour. Attribution connects an…

No, not strictly. Server-side tracking recovers conversion signal that browsers and ad blockers would otherwise drop, which improves data completeness. It does not fix a bad attribution model, and plenty…