Reasonably, if you connect through a sign-in flow with read-only access and you understand that your numbers pass through the assistant provider. The risk is not that someone drains your…

Yes, and not by uploading a CSV. Several analytics platforms now publish a connector that lets Claude or ChatGPT query your live commerce data directly. You authorize it once, then…

You divide ad spend by new customer orders over the same window. That is the whole formula. The reason it turns into a spreadsheet project is that the two numbers…

Zigpoll is a reasonable place to start with post-purchase surveys. It is quick to install, it handles on-site and exit intent surveys alongside post-purchase, and the free Lite tier gives…

Tableau is a serious analytics platform, and for most stores under $20M that is exactly the problem. It assumes you already have clean, modeled data sitting somewhere and an analyst…

MER stands for marketing efficiency ratio. You calculate it by dividing total revenue by total marketing spend across the same period. If a store did $620,000 in revenue in July…

Blended CAC is total marketing spend divided by the number of new customers acquired in the same period. Every dollar of marketing goes in the numerator, whether or not any…

There is no universal good CAC for e-commerce. A good CAC is any acquisition cost that sits comfortably below the contribution profit a new customer produces, either on the first…

Something I do with every new account, usually in the first week, is take a single month of spend and run it through three attribution models without changing anything else.…

Mostly not, in the sense operators usually mean. Retargeting ROAS is real in that the orders exist and the revenue is genuine. It is misleading in that most of those…