Triple Whale and BeProfit show up in the same searches because both put ad spend and Shopify revenue on one screen. They answer different questions, though. Triple Whale is built to tell you which ads and channels drove sales. BeProfit is built to tell you what you actually kept after product costs, shipping, fees, discounts, and ads. Picking between them mostly comes down to which of those questions keeps you up at night.
Here’s how they compare. (Disclosure: ThoughtMetric, mentioned below as a third option, sponsors this site.)
| Triple Whale | BeProfit | |
|---|---|---|
| Main job | Attribution, analytics, and AI in one Shopify suite | Real-time profit and loss tracking |
| Starting price | Free plan; Foundation from $219/mo | Basic from $49/mo for 450 orders |
| Pricing basis | Annual GMV | Monthly orders and features |
| Multi-touch attribution | Yes, on Foundation | No; UTM attribution on Ultimate |
| Profit and P&L | Profit metrics alongside attribution | Core product, with P&L reports on Pro and up |
| Amazon | Integrates on the free plan | Works with Amazon |
| Multi-store | Multi-store reports | Unlimited shops on Plus at $249/mo |
| Free trial | Free plan | 14 days on paid plans |
What Triple Whale does well
Triple Whale combines its own pixel, multi-touch attribution, creative and product analytics, cohorts, custom dashboards, and its Moby AI operator. Sonar sends enriched conversion data back to ad platforms. The free plan covers first and last click, Amazon and email integrations, and a standard post-purchase survey. Foundation, which adds multi-touch attribution and Sonar, is listed from $219 a month on its Shopify listing, and Automate, which adds Moby automations and creative generation, from $749. Both scale with annual GMV, so get a quote for your band.
What BeProfit does well
BeProfit is a profit tracker first. It pulls in COGS, shipping, transaction fees, marketplace fees, discounts, and ad spend to show net profit by order, product, country, platform, and shop. Basic is $49 a month for 450 orders, Pro is $99 for 900 and adds custom reports and a P&L, Ultimate is $149 for 1,700 and adds UTM attribution and LTV cohorts, and Plus is $249 with unlimited orders and shops. Annual billing saves 20 percent, and paid plans have a 14-day trial.
Where they actually overlap
Both show ROAS and profit on one screen, and both handle more than one store. The difference is depth. BeProfit’s attribution reads UTMs, which tells you where an order’s last tagged click came from. Triple Whale’s multi-touch model tries to split credit across every ad a buyer touched. If your budget decisions are between Meta, Google, and TikTok, that gap matters. If your decisions are about pricing, shipping thresholds, and which SKUs to push, BeProfit’s cost detail matters more.
Where ThoughtMetric fits
Plenty of brands run a profit tracker and a separate attribution tool. ThoughtMetric, which sponsors this site, is one option for the attribution side, combining multi-touch tracking with post-purchase surveys and native integrations for Meta, Google, TikTok, Pinterest, Snapchat, and Bing. It’s an e-commerce attribution tool for Shopify, Magento, WooCommerce, BigCommerce, and custom stores. Pricing starts at $99 a month for 50,000 pageviews, with every feature on every plan. Pairing it with BeProfit costs less than Triple Whale’s Foundation at many GMV bands, though you’d be using two dashboards. See ThoughtMetric vs BeProfit, Triple Whale vs TrueProfit, how much Triple Whale costs, and ROAS on revenue vs profit.
FAQs
Is BeProfit an attribution tool?
Not mainly. It tracks profit and offers UTM attribution on its Ultimate plan, but it doesn’t run a multi-touch model.
Which is cheaper?
For most Shopify brands, BeProfit. It starts at $49 a month by order volume, while Triple Whale’s Foundation starts at $219 and rises with GMV. Triple Whale’s free plan is cheaper still.
Can I use both?
Yes, and some brands do. Triple Whale handles attribution and BeProfit handles detailed cost tracking.
Does either track Amazon?
Both connect to Amazon. Triple Whale lists Amazon on its free plan, and BeProfit lists Amazon among the platforms it works with.
How to choose
- Choose Triple Whale if channel and ad-level attribution drives your budget calls.
- Choose BeProfit if net profit by product, order, and shop is the main question.
- Choose ThoughtMetric (our sponsor) alongside BeProfit for attribution and surveys at a published price.
- Use Triple Whale’s free plan first if you’re not sure you need multi-touch at all.
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