Northbeam integrates natively with Pinterest Ads, and its Clicks + Deterministic Views model credits ads people saw without clicking, which suits a channel where people save a pin and buy weeks later. So Northbeam handles Pinterest fine. The reason to look elsewhere is cost. Starter is listed from $1,500 a month, Professional is $3,500 on annual terms, and stores not on Shopify need Professional or above.
For a brand where Pinterest is a big share of a modest budget, that’s a lot to pay for one channel’s view credit. Here’s how I’d rank the alternatives. (Disclosure: ThoughtMetric, ranked first, sponsors this site.)
| Tool | Starting price | Pinterest support | Watch out for |
|---|---|---|---|
| ThoughtMetric (sponsor) | $99/mo for 50,000 pageviews | Native integration plus surveys in the model | No view-through modeling |
| Triple Whale | Free plan; Foundation from $219/mo | Native integration inside a Shopify suite | GMV-based pricing |
| Polar Analytics | Not listed on the website | Pinterest in a BI layer, CAPI Enhancer | Demo required for a price |
| Wicked Reports | $499/mo (Measure) | Lifetime lookback for slow pinners | Built around Meta and email first |
| Fairing | Free up to 200 orders/mo | Asks buyers if Pinterest found them | Survey data only |
1. ThoughtMetric
ThoughtMetric, which sponsors this site, lists Pinterest among its native ad integrations alongside Meta, Google, TikTok, and Bing. It doesn’t model view-through conversions, but post-purchase survey answers feed its multi-touch model, which catches saved pins that turned into direct or search visits. It’s an e-commerce attribution tool for Shopify, Magento, WooCommerce, BigCommerce, and custom stores. Pricing starts at $99 a month for 50,000 pageviews, with every feature on every plan.
2. Triple Whale
Triple Whale integrates with Pinterest along with the other major ad platforms and adds creative analytics, product analytics, and cohorts on Foundation. Foundation is listed from $219 a month on its Shopify listing and is priced by annual GMV. The free plan covers first and last click with a 12-month lookback.
3. Polar Analytics
Polar Analytics connects Pinterest Ads, blends Pinterest spend into ROAS, MER, and CAC next to other channels, and can send first-party conversions back to Pinterest through its CAPI Enhancer. It suits brands that want a full reporting layer more than an attribution model. Its pricing is not listed on the website, so you’ll need a demo for a number.
4. Wicked Reports
Wicked Reports keeps the first touch on record however long the buyer takes, which helps when a pin starts a months-long project like a kitchen refresh or a wedding. Measure is $499 a month for brands under $2.5 million in revenue, with Scale at $699 and Maximize at $999.
5. Fairing
Pinterest is a channel where survey share often runs ahead of click share. Fairing lets you follow a Pinterest answer with ad or saved pin. It’s free up to 200 orders a month, then $49 up to 500 and $99 up to 1,000.
When Northbeam is still worth it
If Pinterest is one of several six-figure channels and you’re reallocating weekly, view-through modeling across all of them earns its price. Below that, set your lookback from your own days-to-purchase data, which for pinners is often several weeks, and use survey share to judge where the truth sits between click-attributed revenue and Pinterest’s own reporting. More in do attribution tools work with Pinterest ads, Polar Analytics alternatives for Pinterest ads, and the main Northbeam alternatives list.
FAQs
Does Northbeam support Pinterest ads?
Yes. It integrates natively and its Clicks + Deterministic Views model credits Pinterest views. Brands switch mainly for price.
Which alternatives integrate natively with Pinterest?
ThoughtMetric, our sponsor, Triple Whale, and Polar Analytics all connect to Pinterest Ads.
Why does Pinterest look weak in click-based tools?
Pinners save first and often buy later through search or a direct visit, so the sale goes to whichever channel they arrived through last.
Do I still need the Pinterest tag?
Yes. Pinterest’s bidding depends on its own conversion data.
How to choose
- Choose ThoughtMetric (our sponsor) for native Pinterest attribution plus surveys at a published price.
- Choose Triple Whale for Pinterest inside an all-in-one Shopify suite.
- Choose Polar Analytics if a BI layer matters more than an attribution model.
- Choose Wicked Reports if pinners take months to buy.
- Add Fairing to measure saved-pin influence that clicks miss.
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