Wicked Reports and Hyros end up on the same shortlist because they look alike from a distance. Both price on revenue, both lean on server-side tracking with long lookback windows, and both sell hard against the numbers Meta reports about itself. Up close they were built for different businesses, and the way each one prices tells you a lot about who it was built for.
Wicked Reports is built around LTV and cohorts
Wicked Reports publishes its prices. For brands under $2.5 million in annual revenue, its pricing page lists Measure at $499 a month, Scale at $699 and Maximize at $999, with Enterprise starting at $4,999. Higher revenue bands cost more, and the page says your band comes from the last 12 months of gross revenue. Its Meta CAPI product, Advanced Signal, and its 5 Forces AI analysis are $199 a month each on the two lower tiers and included on Maximize. The full breakdown is in how much Wicked Reports costs.
The product leans hard on lifetime value. Even the Measure tier includes cohort and LTV reports with lifetime lookback, and Wicked markets directly to subscription brands. If your real question is which campaigns brought in customers who are still ordering a year later, Wicked is designed around that question. Amazon revenue only appears on Maximize, which matters if a meaningful share of your sales runs through Amazon.
Hyros is built around ad tracking for high-ticket funnels
Hyros prices on tracked revenue too, but it puts the number behind a call. Its pricing page asks you to book a setup call, while the company’s own site summary says tracking plans start at $230 a month on annual billing for up to $20,000 in monthly tracked revenue, reaching $1,499 a month at $750,000, with custom pricing above $1 million. Treat those bands as a starting point. The quote you get after the call is the number that counts.
The customer logos on its site lean toward coaching, info products and sales-call funnels. That shows in the product, which puts a lot of weight on call tracking and on tying leads to sales across long cycles. It works with Shopify, but a store selling $45 orders with no sales team is not the business Hyros was designed around. I went into that in more depth in is Hyros good for e-commerce.
Where the difference shows up for a Shopify brand
The clearest split is what each tool treats as the outcome. Wicked frames everything around customer value over time, so it rewards brands with real repeat purchase behavior. Hyros frames everything around which ad produced the sale, which is the right lens when one purchase carries most of the value. A supplement brand with a 40 percent repeat rate and a furniture brand selling $2,000 sofas want different answers from the same data.
How much you can know before talking to sales is the other practical difference. Wicked’s tiers sit on the page. Hyros gives you bands in a summary and a call on the pricing page. If finance wants a number before anyone books a demo, that alone may decide it.
Contracts deserve a look too. The Hyros bands assume annual billing. Wicked’s FAQ says you can change tiers and the change takes effect the next billing cycle, and that crossing into a new revenue band updates your price at renewal. Revenue-priced tools get more expensive in exactly the months you are growing, so get the terms in writing either way.
If neither one fits
Both tools start somewhere between $230 and $500 a month before add-ons, and both are sold on depth. Plenty of brands comparing them really need something narrower, a reliable way to stop Meta and Google from claiming the same order. ThoughtMetric covers that ground with multi-touch attribution, server-side tracking and post-purchase surveys on every plan, with pricing based on monthly pageviews starting at $99 a month. (Disclosure: ThoughtMetric sponsors this site.) It does not do call tracking and it does not pull Amazon revenue, so a high-ticket sales-call funnel or an Amazon-heavy brand should keep looking. Head-to-heads are in ThoughtMetric vs Hyros and ThoughtMetric vs Wicked Reports, and broader lists are in Hyros alternatives and Wicked Reports alternatives.
Questions worth asking both
Ask how they count revenue for pricing, and whether refunds or subscription renewals push you into a higher band. Ask how long the numbers take to settle after install and what you should do in the meantime. Ask Hyros for the quote on your store specifically rather than the band on its summary page. Ask Wicked which features you saw in the demo sit on a tier above the one you are being quoted.
Picking one
- Subscription or replenishment brand that cares most about cohort LTV? Start with Wicked Reports.
- High-ticket offer with sales calls or long lead cycles? Hyros was built for that.
- Need Amazon revenue in the same view? Wicked’s Maximize tier includes it. ThoughtMetric (our sponsor) does not.
- Mostly need platform double counting fixed at a lower price? Price ThoughtMetric (our sponsor) before either.
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