Every ad platform takes credit for the same sale. Meta says it drove the purchase, Google says it did, and TikTok is in there too claiming a cut. Add the…

BeProfit is a Shopify profit and analytics app. It pulls in ad spend, COGS, shipping, transaction fees, and refunds, then shows net profit per order, per product, and per ad…

Elevar is one of the more established server-side tracking products in the Shopify ecosystem. The job is to manage your data layer, push clean conversion events to Meta, Google, TikTok,…

Conversific is a Shopify analytics app focused on benchmarking, customer reports, and conversion rate optimization. The differentiator is the benchmark layer. You can see how your store conversion rate, AOV,…

Fueled is a server-side tracking and Conversions API tool built for Shopify. The pitch is straightforward. Pixel-based tracking has been losing data for years, between iOS 14, Safari ITP, and…

Recast built its reputation on doing media mix modeling well. The methodology is Bayesian, time-series-based, and calibrated against incrementality tests when brands can provide them. For the right kind of…

Lebesgue positions itself as an ad analytics and AI marketing assistant, primarily focused on Meta and Google ads with competitor benchmarking and AI-generated recommendations. The platform’s been popular with smaller…

Glew has been a fixture in e-commerce reporting for years, offering multi-store dashboards, profitability analysis, and customer segmentation across Shopify, BigCommerce, and other platforms. The platform is solid for brands…

Daasity is a data infrastructure platform built specifically for e-commerce. The platform handles ETL from your data sources into a warehouse, models the data, and provides dashboards on top. It…

Wicked Reports has been around longer than most attribution tools and built its reputation on tracking long sales cycles. Info products, course sellers, and e-commerce brands with high consideration purchases…