The Ecomm Analyst

AgencyAnalytics is built for one job: white-label client reporting at scale. It pulls from 80-plus integrations across SEO, PPC, social, and analytics, wraps the results in branded dashboards and scheduled reports, and prices around that model. Note that the pricing has shifted, the current structure is per-client (its Core plan runs about $20 per client per month on annual billing, with an Enterprise tier by quote), so the older $79 / $179 / $479 tier ladder still floating around aggregator sites is out of date. Add-ons like the rank tracker stack on top. If you are an agency whose deliverable is a clean monthly report per client, it does that well.

The per-client model is worth doing the math on before you commit. At roughly $20 per client a month, a ten-client agency pays around $200, which is clean and predictable. But a tool that prices per data source instead can come out cheaper if you have a few clients each running many platforms, and more expensive if you have many clients each running few. Your roster shape, not the headline price, decides which model wins, so map your actual client-by-source grid before you pick.

Where it gets thin is depth. For agencies serving Shopify and DTC clients, generic channel reporting does not answer the question those clients actually pay for, which is where the revenue came from. Here are the alternatives worth weighing, including the ones that trade report breadth for e-commerce depth.

Whatagraph

Whatagraph is the most direct competitor for the reporting job itself. Its linked templates let you update one master report and push the changes across every client at once, which is the single biggest time-saver an agency at scale can buy. It is premium and annual-billing only, with its entry Go plan starting around $286 a month after a mid-2026 price change and higher tiers well above that. Choose it over AgencyAnalytics when report polish and bulk updates matter more than per-client price, and run the math on your client count first, because the two tools price on completely different models. I compared the field in my Whatagraph alternatives post.

Databox

Databox is the pick when you want dashboards you can actually analyze in, not just static client reports. It ships a free plan and paid tiers from around $135 to $159 a month with unlimited users, and it costs by data source rather than per client, which flips the economics if you have a few clients each running many platforms. It leans more toward internal monitoring and goal tracking than pure client-facing reporting, so it suits agencies that want to interrogate the numbers as much as present them.

DashThis

DashThis is the simple, predictable option. It does automated marketing dashboards with a short learning curve and flat pricing that starts around $49 a month for a handful of dashboards. It will not match AgencyAnalytics on integration count or advanced features, but for a small agency that wants reports out the door with minimal fuss and no per-client surprises, that simplicity is the feature. Bring it in when the goal is speed and cost control rather than depth.

Triple Whale

Triple Whale is where you move from reporting to answering the e-commerce question. For agencies managing DTC clients, its blended attribution across Meta, Google, TikTok, email, and SMS, plus multi-store reporting, gives clients the revenue picture a generic channel report cannot. There is a free plan, and paid tiers scale with each client’s GMV. It is not a white-label reporting tool in the AgencyAnalytics sense, so it complements rather than replaces one, but if your clients keep asking which ads actually drove sales, this is what answers them.

ThoughtMetric

ThoughtMetric, which sponsors this blog, is the option for agencies whose clients are e-commerce brands and whose real value is proving marketing impact, not formatting dashboards. It is purpose-built for attribution: server-side tracking and post-purchase surveys reconcile the ad platforms against Shopify, down to the SKU, across five attribution models. Pricing is pageview-based and transparent, starting at $99 a month per store with the full platform on every tier, which makes per-client math straightforward. Pair it with a reporting tool for the presentation layer, and you cover both jobs: the clean client report and the attribution truth underneath it.

How to choose

Be clear about whether you are replacing the reporting or adding the depth. If you want a better version of what AgencyAnalytics already does, Whatagraph, Databox, and DashThis are the like-for-like swaps, and the right one depends entirely on your client count versus data-source count, so price both models against your actual roster. If your DTC clients are really asking where their revenue comes from, no generic reporting tool answers that, and you want an e-commerce attribution tool like ThoughtMetric or Triple Whale alongside your reporting layer. The best agency setups usually run one of each rather than pretending a single tool does both.