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If you’ve been around DTC long enough, the platform debate gets weirdly tribal. Shopify people think Woo is amateur hour. Woo people think Shopify is a walled garden. Magento people…
There’s a moment most operators hit somewhere around year two. You’ve graduated from staring at Shopify’s default analytics. You’ve outgrown Meta Ads Manager’s stock dashboards. You’ve built a few Looker…
Peel Insights is purpose-built for one of the harder questions in ecommerce analytics: what does retention actually look like? The platform goes deep on cohort analysis, RFM segmentation, market basket…
Aimerce sits in a category that’s easy to confuse with attribution but really isn’t one. The product is a server-side tracking and first-party data tool, with the Durable Pixel as…
Google Analytics is the default. Every Shopify store has it installed by day one, and for most operators, it’s the first attribution tool they ever touched. The catch is that…
Most attribution tools assume the conversion is a checkout. Ruler Analytics doesn’t. It’s built for businesses where the conversion is a phone call, a form fill, or a closed deal…
SegmentStream describes its product with the actual algorithms rather than marketing slogans, and that’s a fair summary of where the platform’s strength is. It’s a measurement engine built on BigQuery,…
Redtrack is one of those tools that performance marketers swear by and most Shopify operators have never heard of. It’s built for media buyers, affiliate marketers, and agencies that live…
Wicked Reports has been in the attribution business longer than most of the tools it competes with, and the platform reflects that history both for and against. The LTV cohort…
Hyros has a real following among coaches, course creators, and high-ticket lead-gen businesses, and that audience is who the product was actually built for. The long attribution windows are useful…
Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.
Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.
