The Ecomm Analyst

Growing stores, one honest take at a time.

  • Triple Whale alternatives: figuring out which one you actually need

    Most of the operators I talk to who are looking for Triple Whale alternatives aren’t looking for “a different dashboard.” They have a specific frustration, and the dashboard is just the most visible part. Getting clear on which frustration you’re actually solving will save you months of paying for a second tool that turns out to have the same problems as the first. Here are the common reasons I see brands walk away from Triple Whale, and the alternatives that actually solve each one. “The bill keeps going up” This is the most common complaint and the easiest to diagnose.…

  • Tools for measuring influencer campaigns: what actually works

    Most influencer measurement is vanity metrics dressed up as reporting. You’ll see impressions, engagement rate, reach, maybe a share-of-voice chart. None of that tells you whether the campaign made money. The useful question is simpler. Did this creator drive revenue, and if so, how much? Everything else is context. Most of the tools marketed as “influencer analytics” don’t actually answer that question, because they’re built to evaluate creators, not campaigns. That’s a different job. Here’s the stack I actually use for influencer measurement, broken out by what each piece is good for. Start with UTMs and discount codes Before any…

  • Custom dashboards for e-commerce brands: the ones worth using

    Every e-commerce tool sells you a dashboard. Shopify has one, Klaviyo has one, Meta and Google each have their own, and your 3PL probably has one too. The problem is that none of them answer the questions I actually care about on a Monday morning, and most are built to make the platform look good rather than to help me make a decision. A “custom dashboard” is only useful if I can shape it around my own questions. That’s the filter I use. Can I slice the data the way my brand operates, or am I stuck with whatever views…

  • The Best E-commerce Attribution Tools in 2026

    Attribution in 2026 looks nothing like it did in 2021. Platform pixels under-report, iOS keeps eroding client-side tracking, and AI-driven discovery is rerouting parts of the funnel that ad managers never see. If you’re a Shopify brand trying to figure out where your revenue actually comes from, you need a measurement layer that works outside the ad platforms telling you how great they’re doing. I’ve spent the year testing every major e-commerce attribution tool across a range of Shopify and WooCommerce brands. Here’s what’s actually worth the money in 2026, in order. 1. Lebesgue The most practical pick for most…

  • My E-commerce Marketing Stack

    I get asked all the time what tools I use to run my Shopify store and manage campaigns for clients. After years of testing (and canceling) software, I’ve landed on a stack that actually earns its keep. Here’s exactly what I’m paying for, what I love about each tool, and where each one still has room to grow. A quick note before we dive in: none of these links are affiliate links. This is just my honest take. E-commerce Platform Shopify (big surprise there) Price: $299/month for the Grow plan (there are 4 different plans to choose from depending on…

  • The AI Traffic I’m Seeing in My Attribution Reports

    Every newsletter I open right now wants me to believe that ChatGPT is about to replace Google. “14% of e-commerce revenue is coming from AI” “Agentic commerce is here.” “Rewrite your product pages for LLMs immediately.” If even half of what the think pieces were saying was true, I should have been seeing a real, measurable shift. Newsflash, I was not. What my revenue report shows: (screenshots are from ThoughtMetric dashboards) ChatGPT only brings in 2% of revenue. Let’s look at the Traffic ChatGPT only brings in .25% of traffic. Now, Conversion Rate ChatGPT’s conversion rate is much lower that…

  • The Case for Plugging Your Marketing Tools Into AI

    If you’ve been anywhere near Claude, ChatGPT, or really any AI tool in the last few months, you’ve probably seen the word “connector” pop up.  AI connectors let your AI tools talk directly to the other software you already use. Your email platform. Your ad accounts. Your attribution data. I’m in Claude working on next week’s ad budget. I type ‘what was my ROAS by channel last week’ and ThoughtMetric’s data is right there in the conversation.  The technology behind most of this is called MCP, or Model Context Protocol. Anthropic built it as an open standard, and it’s basically…

  • A Closer Look at Shopify’s AI Tools for E-Commerce Brands

    Shopify recently rolled out a native AI-powered store builder, and it deserves attention from anyone selling on the platform. The tool takes a short business description and generates fully designed, functional store layouts in seconds. No coding required, no design skills needed, no third-party apps involved. After spending time with the builder and reading through merchant feedback, a few things stand out about where it works well and where it falls short. How the Builder Works The AI Store Builder lives inside the Shopify dashboard. Merchants type a short description of their brand or products, and the tool generates three…

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About

Six years in e-commerce. Three Shopify stores across different niches, one scaled past seven figures. I’ve tested hundreds of ad creatives, obsessed over email flows, and learned more from my failures than my wins.

Now I focus on conversion optimization, retention marketing, and the analytics behind it all. This blog is where I share what actually works, backed by real numbers. No fluff, no guru energy.