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<url><loc>https://theecommanalyst.com/2026/05/12/utm-audit-shopify-quarterly/</loc><news:news><news:publication><news:name>The Ecomm Analyst</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-12T17:08:09+00:00</news:publication_date><news:title>The UTM audit every Shopify brand should run quarterly</news:title></news:news></url><url><loc>https://theecommanalyst.com/2026/05/12/ios14-attribution-what-still-works/</loc><news:news><news:publication><news:name>The Ecomm Analyst</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-12T17:07:37+00:00</news:publication_date><news:title>iOS 14 broke attribution. Here&#8217;s what still works.</news:title></news:news></url><url><loc>https://theecommanalyst.com/2026/05/12/last-click-attribution-top-of-funnel/</loc><news:news><news:publication><news:name>The Ecomm Analyst</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-12T17:07:04+00:00</news:publication_date><news:title>Last-click attribution is starving your top-of-funnel</news:title></news:news></url><url><loc>https://theecommanalyst.com/2026/05/12/meta-roas-vs-shopify-revenue/</loc><news:news><news:publication><news:name>The Ecomm Analyst</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-12T17:06:31+00:00</news:publication_date><news:title>Why Meta says you made $50k and Shopify says you made $22k</news:title></news:news></url></urlset>
